Brazilian e-commerce is growing at an accelerated pace, imposing increasingly complex logistical challenges for companies of all sizes. With the increase in demand, the pursuit of efficiency in product delivery has become essential to maintain competitiveness. In this scenario, solutions ofdelivery routing systemThey emerge as strategic tools to optimize routes, reduce costs, and ensure customer satisfaction.
Brazil leads the global growth of the sector. In 2024, online sales in the country grew by 16%, according to theDigital Transformation Report of Latin AmericaFor 2025, aBrazilian Electronic Commerce Association (ABComm)projects a revenue of R$ 224.7 billion, a 10% increase compared to the previous year.
However, this growth brings significant challenges. Companies need to deal with increasingly tight deadlines and demanding consumers, making routing a competitive advantage.
"The exponential increase in orders requires companies to take a new look at their logistics operations. Today, it is not enough to just deliver quickly; it is essential to ensure accuracy and efficiency. An efficient routing system allows companies to better organize their routes, reduce delays, and make their deliveries more predictable for the customer," explains Alexandre Trevisan, CEO of uMov.me, a leader in routing solutions for companies.
The adoption of scripting tools has provided direct impacts on productivity and operational cost control.
"By optimizing routes, companies not only save money but also increase customer satisfaction. The end customer wants predictability and security when receiving an order, and technology is one of the main allies to provide this experience," adds Trevisan.
Major players in digital retail, such as Mercado Livre and Amazon, are already using advanced routing systems to handle high demand and reduce delivery failures. Meanwhile, technology is becoming increasingly accessible to smaller companies that need efficient solutions to compete in a highly dynamic market.
Recently, Grupo Panvel, one of the main pharmacy chains in Brazil, faced logistical challenges in the last mile of its deliveries. The need to make the process faster and more efficient led to a partnership between All Trade and uMov.me, resulting in the development of an application that optimizes routing and delivery management. With this technology,the company improved the accuracy of the routes, ensuring faster product distribution and providing a more satisfying experience for the consumer.
LS Translog, specialized in quick deliveries, alsofaced logistical challengesin its national operations. To optimize management and efficiency, they adopted the uMov.me logistics app. In its first year using the tool, the company set records during Black Friday, quadrupling sales volume compared to the previous year. The impact was so positive that, in just one year, it surpassed 9 million deliveries, establishing itself as a reference in the sector.
"The demand from companies of various sizes for faster, more efficient, and safer deliveries is increasing. The adoption of technology in daily logistics is the only way for businesses to become more competitive and relevant in this market," says Trevisan.
In the coming years, the trend is that routing will become even more intelligent with the incorporation of machine learning algorithms and artificial intelligence, enabling demand forecasting and dynamic route adjustments in real time. "The future of logistics depends on digitalization and the use of strategic data. Those who know how to use these tools efficiently will be able to optimize their processes, ensuring greater agility, predictability, and quality in deliveries, without compromising the operational structure," concludes Trevisan.
