To celebrate its birthday in July, MadeiraMadeira, the largest online furniture and decoration platform in Latin America, will distribute R$20 million in discounts. The goal of the campaign is to offer customers exclusive opportunities to transform their homes into dream spaces.
The promotion includes coupons of up to R$250 on selected products, free shipping, 20% OFF with PIX, as well as discounts of up to 60% on thousands of products on the website and app. The campaign invites consumers to transform their homes into spaces where lives are built, dreams come true, and memories are eternalized.
"More than just selling furniture and decoration items, over these 16 years we have heavily invested in initiatives to bring MadeiraMadeira closer to people's daily lives, helping them realize the dream of making their home just the way they always imagined. These initiatives not only boost our sales but also allow us to reach those who are not yet familiar with our brand, opening spaces for new connections that could make a difference in the future," comments Robson Privado, CGO and co-founder of MadeiraMadeira.
Those who choose to visit the physical stores or chat with the company's consultants via WhatsApp will experience a 3D simulation to understand how CabeCasa products would look inside their home. To make the celebration even more complete, MadeiraMadeira invested in different areas of action. The initiatives also unfold across all sales channels: app, website, sales channels, social media, and promotional activations in physical stores.
Real influencers and emotional connection with the house
With the slogan "Your home more alive," MadeiraMadeira's 16-year campaign relies on the authenticity of real creators to tell stories that celebrate life inside their homes. The content shows five influencers experiencing everyday activities – such as cooking, decorating, and transforming spaces – in a spontaneous and representative way.
In addition to them, another 20 influencers also join the campaign in a complementary way, helping to amplify the campaign's reach and increase engagement on digital platforms by up to 3.5 million.
Buy and Get: exclusive gifts in physical stores
Throughout the month, customers who purchase R$ 4,500 or more in selected products from the CabeCasa modular line (Hera, Jade, Arizona, and Ipanema models) at physical stores can choose between exclusive gifts, such as an Adnet Mirror, a straw side table, and a floor lamp. The action is available in the 50 physical stores of MadeiraMadeira in 11 states and the Federal District, encouraging the public to experience the brand firsthand.
According to Robson, the actions reinforce the goal of establishing July as a strategic annual milestone for MadeiraMadeira. "We want to further expand our presence in the consumer journey and offer attractive opportunities for people to build, renovate, and decorate their homes in the best possible way," he adds.
To stay updated on all the brand's special birthday promotions, just download the MadeiraMadeira app, available for Android and iOS viaGoogle PlayandApple Store.
