Christmas represents a significant opportunity for trade, due to the increase in demand for gifts and the spirit of celebration that stimulates consumption. It is estimated that the date should move R$ 69,7 billion, according to the National Confederation of Trade in Goods, Services and Tourism (CNC)
A large part of this movement should focus on e-commerce, since many people prefer online shopping due to convenience, to the variety of options and the possibility of finding better prices
In this way, e-commerce becomes a strategic channel for companies, able to expand reach and increase sales. It is a crucial moment to take advantage and profit
To successfully enter the world of e-commerce, it is essential to have tools that support the entire process, from product and service announcements to customer service and after-sales. Next, I share some tips, that I believe are essential, for those who want results above traditional sales
1 – Use good technological solutions
The arsenal used today by commerce allows for more agile service, for example. Imagine a website that crashes right in the middle of peak sales or a customer who waits hours for a response in the chat. This not only makes a brand lose customers, as it can also affect your reputation. And regaining the trust of a frustrated consumer is not an easy task
Other tools, such as inventory management systems and marketing automation, they can also become true allies on this journey. They help to avoid classic problems: unavailable product and poorly targeted campaigns
2 – Have service channels as allies
One of the great partners of companies in this task of growth through the internet has been the APIs of digital service channels, that have seen significant growth in understanding and acceptance by companies of different sizes and sectors in the country.
API is the acronym for Application Programming Interface, or, in Portuguese, Application Programming Interface. It is a system that allows the integration of communication from different channels, like WhatsApp, Instagram and Facebook, facilitating the exchange of messages and information in a more fluid way, quick and personalized with the consumer via chats. Recent data shows that apps like WhatsApp and Instagram are already the preference for 64% of Brazilian customers, what emphasizes the important role of digital platforms
3 – Know how to understand your customer
Having a customer relationship management system is essential. A system for this purpose organizes everything: the history of interactions, the preferences and even the purchases made previously. He integrates with the APIs, ensuring that no information is lost. With that, it is possible to create personalized experiences, adapted to the taste and needs of each client in a unique and efficient way
The result? More customization, more targeted campaigns and a much more efficient communication with your clients. And, look, in Christmas, this connection makes all the difference
In such a dynamic scenario, count on an official BSP (Business Solution Provider) partner of Meta, it is essential to ensure a safe and reliable experience for both businesses and customers. These partners, certified by Meta, offer solutions that ensure data protection, operational efficiency, continuous support and frequent updates. Thus, your digital strategy remains aligned with the best practices and innovations in the market, strengthening results and trust in every interaction.Having the right technology can be the differentiator to increase your sales, retain customers and leave the competition behind
