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Anatel releases list of e-commerce sites with ads for illegal cell phones; Amazon and Mercado Livre lead the ranking

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Anatel releases list of e-commerce sites with ads for illegal cell phones; Amazon and Mercado Livre lead the ranking

The National Telecommunications Agency (Anatel) revealed last Friday (21) the results of an inspection carried out on e-commerce websites, focusing on mobile phone ads without official certification or that entered the country illegally. The action is part of a new precautionary measure published by the agency to combat piracy

According to the report, Amazon and Mercado Livre presented the worst statistics. On Amazon, 51,52% of mobile phone ads were for non-certified products, while on Mercado Livre this number reached 42,86%. Both companies were classified as "non-compliant" and must remove the irregular ads, under penalty of fine and possible removal of the sites from the air

Other companies, like Americanas Stores (22,86%) and Grupo Casas Bahia (7,79%), were considered "partially compliant" and will also need to make adjustments. On the other hand, Magazine Luiza did not present records of illegal advertisements, being classified as "compliant". Shopee and Carrefour, although without disclosed percentages, were listed as "compliant" for having already made commitments to Anatel

The president of Anatel, Carlos Baigorri, highlighted that negotiations with e-commerce companies have been ongoing for about four years. He specifically criticized Amazon and Mercado Livre for not engaging in the collaborative process

The inspection took place between June 1 and June 7, using a scanning tool with 95% accuracy. Anatel reported that, after focusing on cell phones, the agency will investigate other products sold illegally without approval

The precautionary measure published today aims to give companies one more opportunity to comply with the regulations, starting with mobile phones. Anatel emphasized that other companies, in addition to the seven largest retailers mentioned, they are also subject to the same requirements

Magazine Luiza and AliExpress announce unprecedented partnership in e-commerce

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Magazine Luiza and AliExpress announce unprecedented partnership in e-commerce

Magazine Luiza and AliExpress have signed a historic agreement that will allow cross-selling of products on their respective e-commerce platforms. This partnership marks the first time that the Chinese marketplace will make its products available for sale by a foreign company, in an unprecedented cross-border strategy

The collaboration aims to diversify the catalog of both companies, leveraging the strengths of each one. While AliExpress is known for its variety of beauty items and tech accessories, Magazine Luiza has a strong presence in the market for appliances and electronics

З цієї ініціативи, the two platforms, that together total more than 700 million monthly visits and 60 million active customers, they expect to significantly increase their sales conversion rates. The companies assure that there will be no changes to tax policies for consumers and that the guidelines of the Remessa Conforme program will be maintained, including the exemption from fees for purchases under US$ 50

The announcement of the partnership was well received by the financial market, resulting in an appreciation of more than 10% in the shares of Magazine Luiza, that had been facing a decline of almost 50% in the year

This collaboration represents an important milestone in the Brazilian and international e-commerce landscape, promising to expand purchasing options for consumers and strengthen the position of both companies in the market

Deliveries and prices: how to retain customers in e-commerce

Clóvis Souza
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Deliveries and prices: how to retain customers in e-commerce

Philip Kotler, in your book "Marketing Management, it is stated that acquiring a new customer costs five to seven times more than retaining the current ones. After all, for the recurring customer it is not necessary to dedicate effort in marketing to present the brand and gain trust. This consumer already knows the company, the service and the products

In the online environment, this task is more strategic due to the lack of experienceface to face. Loyalizing customers in e-commerce requires specific actions to satisfy the consumer, narrow the relationship and make him buy more often

The observation may seem obvious, but it is only possible to retain buyers who were satisfied with the experience they had. If they are dissatisfied due to an error in the payment process or delayed delivery, for example, they may not come back and still speak ill of the brand

On the other hand, customer loyalty is also advantageous for the consumer. When discovering a reliable e-commerce, with quality products and fair prices, good service and timely deliveries, he does not wear out and starts to see that store as a reference. This generates trust and credibility that the company serves you in the best way

In this scenario, two elements are fundamental to ensure the loyalty process: deliveries and prices. It is interesting to know some essential strategies to strengthen these operations, especially in the virtual environment

1) Investment inlast mile 

The final phase of delivery to the consumer is one of the keys to ensuring a good experience. In a company with national reach, for example, it is essential to establish partnerships with local organizations, that can handle deliveries in a more personalized way. Furthermore, one tip is to promote exchanges and training with regional delivery people so that the order arrives in perfect condition and with the brand's identity. Finally, this strategy still lowers costs and reduces shipping to the consumer, bringing a solution to one of the main pain points of the online sales market today

2) Packaging

The moment of packing the product is important. Treat each delivery as unique, taking into account the packaging needs and peculiarities of each item is essential to ensure proper handling. Furthermore, customizing deliveries with personalized touches makes a difference, like handwritten cards, sprays of perfume and sending of gifts

3) Omnicanal

Relying on data tools and thorough and careful analysis is essential in a venture to bring this experience to the consumer. The benefits are numerous. Firstly, there is more assertive communication and smarter strategies when we implement theomnichannel, since the user has a unified experience online and offline. The service becomes even more personalized and accurate

4) Marketplace

The entry into a broader environment of offers allows for varied shopping options. In this way, it is possible to meet the most diverse needs of the public, bringing alternatives for all tastes and styles. Today, the tool has become essential for e-commerce. It is necessary to offer diverse options, with assertive solutions for the public's demands, as well as focusing on different offers with low price options

5) Inclusion

Finally, thinking about inclusive platforms enables democratic service and reaches an even larger audience. Offer purchases by phone or WhatsApp, as well as providing personalized service to people through the customer service center are very commonly used alternatives today

Marketplaces in Brazil register 1,12 billion accesses in May, second report

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Marketplaces in Brazil register 1,12 billion accesses in May, second report

The month of May recorded the second highest number of accesses in marketplaces in Brazil this year, according to the Report on E-commerce Sectors in Brazil, produced by Conversion. Throughout the month, Brazilians accessed 1,12 billion times sites like Mercado Livre, Shopee and Amazon, ranking just behind the month of January, when there was 1,17 billion accesses, driven by Mother's Day

Mercado Livre leads with 363 million accesses, followed by Shopee and Amazon Brazil

Mercado Livre maintained its leadership among the most accessed marketplaces, registering 363 million accesses in May, збільшення від 6,6% compared to April. Shopee came in second place, with 201 million visits, presenting a growth of 10,8% compared to the previous month. For the first time, Shopee has surpassed Amazon Brazil in the number of accesses, which came in third place with 195 million accesses, an increase of 3,4% compared to April

E-commerce revenue continues to grow in May

In addition to the access data, the report also presents information about e-commerce revenue, obtained by Conversion from the data of the Valid Sale. In May, the revenue followed a growth trend, as well as the number of accesses, registering an increase of 7,2% and maintaining the trend that started in March, driven by International Women's Day

Positive outlooks for June and July, with Valentine's Day and winter holidays

The expectation is that this growth trend will continue in June, with Valentine's Day, and possibly extend until July, with sales for the winter holidays in much of the country. Brazilian marketplaces show solid and consistent performance, reflecting the growing adoption of e-commerce by consumers

Betminds launches first season of "Digital Commerce" – the Podcast

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Betminds launches first season of "Digital Commerce" – the Podcast

А Betminds, агентство маркетингу та акселератор цифрових бізнесів з фокусом на e-commerce, оголосив запуск першого сезону ⁇ Digital Commerce – the Podcast. Новий проект зібрає професіоналів основних брендів Куритіби для обговорення, в розслаблений спосіб, актуальні теми світу електронної комерції, як маркетингу продуктивності, management, logistics, industry and retail, крім головних тенденцій галузі

Метою є розвивати відносини і ділитися прозріттями

Tk Santos, CMO Betminds та гостьою подкасту, підкреслив що основна мета проекту є ⁇ побудувати відносини тих хто працює з е-commerce в Curitiba, показуючи великі будинки міста ⁇. Furthermore, підкаст шука ⁇ принести інсайди та тенденції для менеджерів зробити свої операції більш ефективними ⁇

Raphael Dittrich, CEO Betminds і також гостьовий подкасту, доповнив: ⁇ У день-на-день електронної комерції закінчуємо залишаючись тільки в операції і ідея подкасту є принести цей погляд того що менеджери роблять в рутині і що міг би бути рішенням для інших бізнесу ⁇

Перший епізод обговорює гібридну стратегію e-commerce та marketplace

Прем'єрний епізод ⁇ Digital Commerce – o Podcast ⁇ розраховував на особливу участь Рікардо де Антоніо, Координатор Маркетингу та Performance MadeiraMadeira, і Мауріцій Grabowski, Менеджер E-commerce Balaroti. Тема, розглянута була ⁇ Ставка гібридна e-commerce і marketplace ⁇, де гості обговорили основні виклики експлуатації власного marketplace в комплексі з традиційним віртуальним магазином, а також ідеальний час для здійснення цього переходу на моделі бізнесу

Майбутні епізоди матимуть участь експертів сектора

Для наступних епізодів, вже є підтверджені участі Лучіано Ксав'є де Miranda, Директор Логістики E-commerce Группи Boticario, Евандер Кассио, Генеральний менеджер логістики Balaroti, Рафаэль Хорц, Менеджер E-commerce Vitao Alimento, і Liza Rivatto Schefer, Head of Marketing and Innovation Vapza Продукти харчування, упаковані у вакуум

Зацікавлені можуть переглянути перший епізод ⁇ Digital Commerce – o Podcast ⁇ на Spotify і на YouTube

Online stores should invest in ERP, say specialist

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Online stores should invest in ERP, say specialist

According to an analysis by the Brazilian Electronic Commerce Association (ABComm), Brazilian e-commerce is expected to reach a revenue of R$ 91,5 billion in the second half of 2023. The report also indicates that sales in the sector are expected to increase by 95% by 2025. At a global level, the Global Payments Report, released by Worldpay from FIS, projects a growth of 55,3% in the next three years for the segment

Matthew Toledo, CEO of MT Soluções, компанія яка пропонує рішення для е-commerce, believes that the increasing adoption of online shopping by Brazilians will boost business in the sector. In this sense, according to Toledo, an ERP (Enterprise Resource Planning, in the English acronym – Integrated Management System, in Portuguese) is one of the elements that can assist in e-commerce practices

A good ERP can assist in the entire management of a business, organizing information and data that are essential within the work routine of a manager, affirms Toledo. The ERP helps in managing the store's inventory, financial control, issuance of invoices and slips, customer and product registration, among others, complete

ERP tools and strategies in constant evolution

According to the CEO of MT Soluções, the tools and strategies of ERP have evolved in recent years, seeking to include all company control in a single integrated management system. "Among the next steps for improvement", ERP platforms have sought to improve their technologies and listen to 'those who really matter', what are the retailers, says Toledo

"The proof of this is that organizations brought their product teams to the three largest e-commerce events that took place in Brazil this year". It is noted the openness and respect towards Brazilian entrepreneurs so that, in a short period, "news and improvements appear on these platforms", concluded the expert

Cart abandonment is harmful and should be reversed, say specialist

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Cart abandonment is harmful and should be reversed, say specialist

A survey conducted by Opinion Box, titled "Cart Abandonment 2022", with more than 2000 consumers, виявив що 78% респондентів мають звичку відмовлятися від покупки після досягнення в останньому етапі, будучи вартість вантажу великим мотиватором цієї практики відома як покидання кошика

Рікардо Назар, growth specialist, підкреслює що покидання візка є практикою досить шкідливою для підприємця. ⁇ Необхідно бути уважним до цього типу поведінки щоб добре визначені стратегії були розроблені, after all, клієнт пройшов по всіх етапах покупки і не завершив. Що може мати викликало це?”, Назар пояснює

Дослідження також вказало інші причини, які ведуть до відмови від коляски, як продукти дешевші на інших сайтах (38%), купон знижки, який не працює (35%), стягнення за послуги або збори несподівані (32%) та термін доставки дуже довгий (29%)

Назар пропонує що хорошою технікою для спроби привести клієнта назад є прямий контакт. ⁇ Будь електронною поштою, WhatsApp або SMS при пропонуванні знижки або переваги ймовірність того, що перспектива завершить покупку збільшується дуже ⁇, says the expert. Ця стратегія підкріплюється цифрами дослідження, які показують що 33% респондентів вважають ⁇ дуже ймовірним ⁇ шанс завершення відмовиного покупки перед пропозицією пропозиції зробленої магазином

Дослідження також досліджувало фактори, які сприяють рішенням покупки в електронному комерції. Найбільший страх споживачів - бути жертвою якогось виду шахрайства, з 56% респондентів пріоритетуючи надійність сайту. Інші важливі аспекти є нижчі ціни (52%), промоції та пропозиції (51%), досвід попереднього покупки (21%), легкість навігації (21%) та різноманітність способів оплати (21%)

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