With the arrival of Easter and prices on the rise, RecargaPay is a more advantageous alternative for consumers who want to save without giving up on shopping during the period. When using the RecargaPay Credit Card, the customers receive 1,5% ofcashbackin all transactions and the balance is credited directly to the app's digital wallet – that still yields the equivalent of 110% of the CDI. Paying with the card, the purchase can still be paid in up to 18 installments, without bureaucracy
 

About 102,6 million people plan to buy Easter items this year, according to a survey conducted by the National Confederation of Shopkeepers (CNDL) and the Credit Protection Service (SPC Brazil). Meeting this demand, RecargaPay offers payment solutions that benefit consumers when gifting friends and family, whether with a credit card that refunds part of the amount spent or with the possibility of payment via Pix in installments, with the lowest rate in the market, of only 3,99%
 

We know that Easter is one of the most relevant dates for the national retail, but we also recognize that the current scenario of rising prices in the country requires even more attention to financial control. Therefore, at this moment we reiterate our role as a payment tool that combines convenience and savings at the time of purchases for Brazilians, with solutions that ensure more advantages for your financial life, evaluate Nelson Leite, VP of Payments at RecargaPay. "Our focus is always to enable conscious consumption", offering more control over spending and a more profitable return to our more than 10 million customers
 

How to apply for the RecargaPay Credit Card

On the app's home screen, select the "Credit card" option and tap on "Request now". Next, validate your identity, confirm the information and accept the terms and conditions. The credit limit will be defined based on the amount reserved in the portfolio, therefore, put a balance on the card to ensure the release. Finally, it is only necessary to review the data and complete the order. The approval is immediate, without annual fee, and the whole process happens simply, fast and safe
 

The card is the only one in the category that offerscashbackof 1,5% on all purchases. With the guaranteed limit model, the customer defines how much they want to put on the virtual card and, consequently, how much can you spend, providing more financial control and organization. Furthermore, the reserved amount continues to earn automatically in the app wallet, with a yield equivalent to 110% of the CDI

One of the biggest obstacles to the growth of small and medium-sized enterprises is the entrepreneur's attempt to maintain absolute control over all decisions and processes. Although direct involvement in operations seems to signal commitment, this centralization compromises the scalability of the business and exhausts the manager's time. To expand consistently, it is essential that leaders learn to delegate with criteria and build teams prepared to take on responsibilities with autonomy

According toSamuel Modesto, business management specialist and business mentor, know what to delegate — and how to delegate — it is a strategic skill. "This does not mean that the manager is relinquishing control", but rather creating an intelligent system where each person contributes their best. The entrepreneur needs to step out of the operational and take on their role as a leader of growth, evaluate

Delegating is not abdicating: it is directing with clarity

The first step for effective delegation is to identify which tasks truly require the business owner's attention and which can be safely passed on. The management of internal processes, routine service or the execution of operational tasks are clear examples of activities that can — and must — to be carried out by other people. "The most common mistake is to think that no one does it as well as the owner". This mindset limits business growth and creates overload, comment Modesto

However, delegating does not mean transferring a task and disappearing. It is necessary to provide guidance, monitor the results and be available to support the team. The difference between delegating and abandoning is the ongoing responsibility. The leader must remain present, monitoring indicators and providing feedback, оцінить експерт

Environments that stimulate protagonism create stronger businesses

Besides the technique, the environment also needs to be favorable. Companies that want more autonomous teams must build a culture of trust, where employees feel safe to make decisions, suggest solutions and make mistakes when necessary. According to Modesto, empowerment does not happen by decree, but by the way leadership conducts day-to-day activities

"Companies that strengthen their internal leadership", they invest in clear communication and value the opinions of teams creating an ecosystem where collective growth is inevitable. When the employee realizes that they have space and support, he starts to act with more responsibility and initiative, highlights

For the specialist, freeing the entrepreneur from operational tasks and strengthening the team's performance makes the company less dependent on a single person to operate, in addition to maximizing speed and innovation capacity. Scaling requires prepared leaders and proactive collaborators. Only then will the entrepreneur be able to focus on where it really makes a difference: in the future of the business, finalizes Modesto

Part of the routine of the Brazilian consumer, e-commerce is gaining more and more followers. So much, that according to the Brazilian Electronic Commerce Association (ABComm), the sector is expected to reach, in 2025, to its eighth consecutive year of growth, with an increase of at least 10% in revenue compared to that obtained last year, surpassing R$ 234 billion

These expectations are interesting and completely plausible, especially if online stores can devise good strategies for attracting new customers, increase in average ticket, loyalty of old customers and, clear, if they work on reversing situations like cart abandonment and navigation, that often fail to receive the due attention, analysis Felipe Rodrigues, founder and CEO ofSent – specialized platform in tools and solutions to automate marketing for e-commerce. 

According to the executive, it is currently possible to have tools and platforms that directly assist in the implementation of strategies that increase sales by up to 50%. The secret, in Rodrigues' view, it is in the proper and combined use of the available technologies. 

If the e-commerce team knows how to combine the right tools, create campaigns and actions that have synergy with the consumer audience and operate in a concrete way the mechanisms to recover that customer who does not complete their purchase, success is guaranteed!”, highlights. 

Felipe Rodrigues points, inclusive, 6 solutions that contribute to marketing automation and help increase online sales. They are:

-Email Marketingit is one of the favorite tools of consumers for their relationship with the stores where they usually shop, according to a survey by Opinion Box. Through this channel, it is possible to deliver personalized content to the customer, at a low cost, in a creative and effective way. The traditional, when well executed, bring relevant results. 

-Abandoned Cart Recoveryis another tool that has already demonstrated its potential. The technology detects when a purchase is not completed and the cart is abandoned and, automatically, issues special communications for the consumer, remembering about the selection made and, in some cases, offering discount coupons to complete the purchase. 

Smart Buybackit is a tool that will especially assist e-commerce that sells recurring use products. The solution operates based on a series of information, how the average estimated time for the consumption of each product, the time interval between purchases of the same item by a series of customers, besides algorithms. A little time before that item runs out at the customer's house, the tool makes a reminder that it is time to purchase it again. 

-Discontinuation of Navigationautomatically identifies and tracks the navigation flow of customers accessing online stores. If the consumer abandons the purchasing process even before adding the products to the shopping cart, the tool identifies what the item of interest was and initiates a marketing automation journey through which products are suggested via email, SMS, push no navegador e/ou whatsapp. 

-Custom Triggerallows the sending of fully customized content to the customer, when the action makes sense, according to the e-commerce communication strategy. Інформація, totally customized, they are also sent to clients via whatsapp, SMS, email or push in the browser

-PIX Recoverytool that operates automatically, through personalized triggers, and monitors the orders whose selected payment method is PIX, in order to send customized reminders to the consumer, if he does not complete the purchase of that specific product or service, avoiding, thus, the loss of sales

These technologies can greatly enhance the sales performance of online stores, making life easier for e-commerce managers and marketing teams. The multichannel marketing automation platform of Enviou offers all these integrated solutions, what simplifies the routine and the monitoring of results, that can be verified through complete and detailed reports, finalizes Felipe Rodrigues, founder and CEO of Enviou