A Zenvia, that enables companies to create personal experiences, enveloping and fluid throughout the customer journey, and Pay.me, complete Stone solution for online payments, announce strategic partnership to enhance consumer experience and accelerate company sales
Clients who use Zenvia Customer Cloud – solution that combines artificial intelligence with operation and management of the entire customer journey, from marketing to after-sales – they can send payment links via Pix, credit, ticket or digital wallets directly in conversation with your consumers, allowing the buying and selling experience to be much faster and more efficient, with a direct impact on conversion
"With a Stone", we support brands to sell more and serve better, at the same time as they offer their clients meaningful experiences at the right time,says Gilsinei Hansen, vice president of Business at Zenvia
Customers using Stone will have access to the integration with Zenvia Customer Cloud, enabling companies to centralize all interactions with consumers in one place, with channel diversification (WhatsApp, RCS, SMS, application, etc.), efficient use of data and artificial intelligence for more personalized interactions.
"We see a lot of synergy in the partnership with Zenvia by combining the best payment experience with an AI that permeates the entire consumer journey". We are excited about the impact that the sum of our strengths will bring to the market and, mainly, for the relationship between brands and their consumers,affirms João Barcellos, Sales Director of Stone
The integration between companies reinforces the commitment to transform the relationship between companies and customers, making experiences much smarter, integrated and personalized for each consumer's profile
Digitalization as an ally in the consumer experience
The official launch of the partnership was made at Conexão Farma, event held in São Paulo from March 18 to 20. The opportunity was not chosen at random, since the segment is one of those that most demands digital experiences. 2024 research, conducted by the Febrafar Institute of Research and Corporate Education (IFEPEC) and Unicamp with 4 thousand Brazilians, identified the need for digitization to meet the new profile of pharmacy consumers: 88% of respondents said they prefer non-face-to-face purchases, via WhatsApp, for example.
We are always attentive to the market and how we can bring positive impacts to the relationship between companies and their consumers, resulting in the best possible experience. For pharmacies, according to the IFEPEC study, data-driven strategies are key to decision-making and to the relationship across the entire pharmaceutical chain. And here is one of the main differentiators of Zenvia Customer Cloud, concludes the VP of Business at Zenvia
