Culture moves quickly and those who want to lead need to keep up. Thinking about it, aWinnin, platform that uses proprietary AI to map cultural trends from internet video consumption,presents theIndústria em Foco: Centros Culturais impulsionados pela Winnin, a platform that gathers the main studies on where people's attention truly lies when it comes toBeauty & Personal Care, Retail, Фінанси, FoodandDrinks.
According to Gian Martinez, co-founder and CEO of Winnin, In the age of attention, there are winners and losers. And those winning this game are the brands that understand how to be relevant to their audiences, continuously, building engaged communities around them. And it is precisely to support these brands that Industry Watch was created
Cada hub funciona como uma landing page repleta de dados e insights estratégicos que ajudam a entender o comportamento cultural dentro de cada categoria. Everything based on what people are actually watching, enjoying and sharing, that is to say, real data captured directly from the source: the videos
Dentro dos centros de distribuição, the marketing and insights professionals will find
- Share of Attention™ of the brandsquem está a dominar o espaço cultural da categoria e como a sua marca se posiciona
- Video engagementque temas, formatos e abordagens geram mais conexão com o público
- Hotter formats of the momentShorts? ASMR? Lives? Vlogs? Discover what works best in your market
- Portrait of the audiencewhat this audience loves to consume? What are your interests and behaviors
- Insights actionablepractical information to directly apply to the strategy — from creative briefing to brand performance
Com o Industry Watch: Cultural Hubs impulsionado pela Winnin, we are offering a powerful lens for brands to navigate this scenario with real data, clarity and agility. It is the future of cultural marketing, now accessible and actionable, complete Leonor Militão, Content Marketing Coordinator at Winnin
O Industry Watch: Cultural Hubs powered by Winnin foi criado para ajudar Diretores de Marketing e Profissionais de Insights aunderstand what people really do, and not just what they say they do — allowing the development of more effective and culturally relevant strategies to connect brands to what matters today
