Webmotors begins, nesta segunda-feira (17/3), to your traditional Mega Fair. For this year's edition of one of the largest vehicle buying and selling campaigns in Brazil, the brand bet on the talent of presenter Felipe Andreoli to be its official ambassador. With the slogan "press the button of now", the action offers a series of incentives until April 13 for those who want to buy or trade in a car. In total, more than 200 thousand offers will be available with special conditions, as financing in up to 60 installments, purchase with payment starting in up to 120 days, flash offers on the app with prices below the FIPE table, among others.
As part of the campaign's outreach strategy, Webmotors has prepared a series of actions in different formats and channels. Besides Felipe Andreoli as its official ambassador, the brand will have merchandising on free-to-air TV, broadcasting of ads on radio and out of home media, campaign with digital influencers from different regions of Brazil, awards for engagement for dealerships and retailers, among other initiatives
ForNatália Spigai, CMO of Webmotors, the marketing strategy prepared for this year's campaign fosters the ideal environment for those who want to buy or trade in a vehicle. "Our Mega Fair is already recognized in the market as an excellent business opportunity due to the conditions we offer". For this year, we have prepared a strategy so that our audience feels even more encouraged to take advantage of this opportunity now and stop postponing the dream of buying or exchanging a vehicle, explain the executive
The Mega Feirão da Webmotors takes place at a favorable time for business in the automotive sector. A survey conducted by the platform itself indicated that 68% of Brazilians want to buy or trade in their car this year, being 37% still in the first semester. When asked how they intend to pay for the new car, partial financing is the most mentioned option by respondents (47%), followed by payment in full (32%), financiamento total (15%) e leasing/consórcio (6%)
The details of the promotions and special conditions of the Mega Feirão Webmotors are available on the company's website, inwebmotors.with.br.
