Selling more and increasing revenue are goals desired by any company, meanwhile, many of them believe that the formula for this to happen depends on increasing the work effort, but there are much simpler solutions
According to Reinaldo Boesso, financial specialist and CEO ofTMB, fintechthat offers the possibility of installment payments through bank slips, when a company wants to grow and believes that the answer lies in putting pressure on the team, expand the workload and saturate the current acquisition channels to gain new clients, she is not thinking intelligently. "Continuing to replicate this way of acting will not help to accelerate results", believe.
For the CEO of TMB, it is necessary to get out of autopilot and seek new alternatives. The easiest way to increase revenue in a digital business is not by chasing new leads, but selling more to those who are already customers, suggest
He explains that every time a company is going to make a sale, she suffers from the same problems. It is necessary to invest in ads, capture leads and go through the entire process of awareness and trust building, but if you have already sold to the customer once and they were satisfied, "convincing him to buy a new product is much easier", evaluate Reinaldo Boesso
And how to sell more to the same customer?Trust has already been earned, but one problem that the company will probably have to face is the lack of credit limit on the buyer's credit card, since the average limit of Brazilians is only R$ 1400, says the executive.
In this case, Reinaldo Boesso bets on offering new payment methods, that facilitate the acquisition of new products. "When an infoproduct creator makes available", for example, the installment ticket, she no longer misses sales opportunities for a lead that has already been won over and is interested in other products of his. It's no wonder that great influencers, like Wendell Carvalho, Filippe Holzer, Renata Jardim, Rodolfo Mori and Andressa Malinsk choose to offer this alternative, explain.
The CEO of TMB claims that it is possible to double the revenue of the digital business by offering installment payment slips. About 80% of people stop shopping online due to lack of limits. In this scenario, the installment boleto emerges as a great alternative for those who want to sell more without having to invest much, закінчує.
