The rise of online sales on social media, sustainable purchasing and online trade between countries is the main finding of the studyRelatório de Tendências de Compradores Onlinefrom DHL, result of a recent survey with 12.000 buyers in 24 global markets
As e-commerce evolves, consumers are more demanding regarding their shopping experiences. Convenience, transparency and sustainability are no longer additional benefits, more essential elements in the customer journey. Retailers that cater to these preferences can increase their conversion rate,keep customers loyal and satisfied. Logistics plays a crucial role in this ecosystem, with 80% of buyers stating that the provider influences their purchasing decisions, says Pablo Ciano, CEO of DHL eCommerce, responsible for the report
The research, that analyzes the habits of e-commerce consumers, detail the three main personas that emerge from the study. Despite the differences, all are price sensitive. The report provides tools for online retailers to stand out in this competitive market.
Social Media Buyersthey are dynamic people, usually under 45 years old, that prefer the convenience of buying through platforms like Facebook, Instagram and TikTok. With 51% shopping online two to three times a week, they acquire clothes, beauty products and household items. They value personalized experiences, exclusive products and good service, with 76% considering sustainability important. They seek discounts (80%) and reduced prices (90%). Delivery options influence your decisions, and 64% have online shopping subscriptions
Sustainable Buyersare environmentally conscious consumers, also mostly under 45 years old. They buy clothes, beauty products and household items online, with 31% shopping two to three times a week. They require high-quality and diverse images for informed decisions. Although they value convenience, 73% want to know the CO₂ emissions of deliveries and 43% are willing to accept longer deadlines to reduce the carbon footprint of their purchases.They also seek discounts (79%) and expect sustainable options to become a standard in the market.
Cross-border buyersthey are adventurers, usually under 45 years old, looking for better prices, quality and unique products abroad. Predominantly in Europe and APAC, 75% shop from international retailers monthly and 17% weekly. The most purchased products are clothes, electronics and cosmetics. Costs and delivery options influence your choices, with 38% abandoning the cart due to high fees. They are sensitive to prices, with 54% buying outside to save and 46% looking for variety
At DHL Global Forwarding, we are committed to providing comprehensive international transportation solutions for the e-commerce sector. Our expertise in international freight forwarding, storage, customs clearance and integrated logistics, allows us to optimize the entire supply chain, ensuring that products reach customers quickly and efficiently, affirms Eric Brenner, CEO of DHL Global Forwarding in Brazil.
"Furthermore, our advanced IT solutions provide real-time tracking and management of loads, improving the experience of the exporting and importing industry. According to Eric, the company has been working on solutions that contribute to sustainable measures. We also focus on sustainable practices, using alternative fuels and optimizing routes to reduce the carbon footprint. With these initiatives, we continue to support the growth of global e-commerce in a responsible and innovative way,"concluded the CEO"
The complete reportDHL Online Trends Shopper Report (dhl.com/online-shopper-trendsincludes five chapters and 19 country studiesdhl.com/country-reports), addressing topics such as e-commerce trends, online shopping, deliveries and returns, cross-border shopping and consumer profiles. Also access the chapter"Beyond the Cart"dhl.com/beyond-the-basket)
