The careers page is one of the first contacts a candidate has with a company. But, instead of being a strategic showcase, many organizations still treat it only as a job board. The result? Candidates give up even before completing the registration
"Today, professionals do not seek just a position, but a company with values aligned with yours. When the careers page does not provide clear information about culture, benefits and career plan, the company runs the risk of driving away qualified talent, affirms Angélica Madalosso, CEO of ILoveMyJob and employer branding specialist
The Loved Companies 2024 research, conducted by ILoveMyJob with 865 professionals from various sectors in Brazil, revealed that the main reasons that lead a professional to leave a company are inadequate compensation (45%), absence of a career plan (30%), work overload (15%), poor management or unprepared leadership (5%) and lack of development opportunities (3%)
These factors also weigh in a candidate's decision when evaluating a job offer. If the careers page does not communicate transparently how the company positions itself on these aspects, there is a good chance that the talent won't even apply, points to the specialist
Check out the 5 main mistakes that can drive talent away from your careers page
Lack of information about culture and career plan
Candidates want to know what it's like to work at the company and what growth opportunities are available. If the site only presents job openings without context about the day-to-day and the values of the organization, professionals may lose interest
2) Long and bureaucratic application process
If the registration requires many steps or extensive forms, the best talents may give up along the way. The simpler and more objective the process is, better
3) Difficult to access site, mainly on the cell phone
Many candidates access job openings via smartphone. If the page is not responsive and intuitive, navigation may be hindered and lead to dropouts
4) unclear or nonexistent EVP (Employee Value Proposition)
The page needs to answer the question: "Why is it worth working here"?”. Salary information, benefits, organizational culture and company differentiators are essential to attract talent
5) Outdated page or no open positions
If a candidate accesses the page and does not find recent information, the company may convey the idea of lack of growth or disorganization. Updating the content and reinforcing the internal culture makes a difference in the perception of talents.v
