Despite the recent controversy over the possibility of the government creating a tax on PIX, a realidade é que a cobrança da tarifa PIX já é autorizada pelo Banco Central desde 2020 (Resolução nº 30/2020) e costuma retirar percentuais significativos do lucro dos comerciantes e prestadores de serviço. With the aim of reducing this cost, related to the processing of these transactions, the trend of fixing the amount to be paid per operation instead of linking the fee to a percentage of the sale is beginning to consolidate
This is the possibility offered by 'RAPIDINHA PIX EDAN', the POS machine composed of a solution developed by the EDAN Finance Group that has just arrived on the market. The equipment created by the fintech fixes the value of each transaction with instant payment at R$ 0,50, making the process much more cost-effective, in addition to speeding up the reconciliation of operations for retailers and service providers
The Co-Founder & CEO of EDAN Finance Group, Eduardo Sgobbi, explain that by fixing the cost per transaction at only R$ 0,50 pence, RAPIDINHA PIX starts to offer undeniably cheaper processing to the market. "This becomes clear if we imagine a business that today pays 1% on each sale". In the case of him making a thousand sales in the month of £100,00 each, he will pay R$ 1.000,00 fee. But in his case using the "RAPIDINHA PIX EDAN", he will pay R$ 500,00, that is to say, there will be a 50% savings, explain
The executive states that in addition to moving in the direction of this trend, "RAPIDINHA PIX" is positioned at the forefront of a new generation of machines with solutions designed to offer the market the full range of benefits made possible by the innovations brought by Pix
In this sense, he mentions other features of the equipment which is the possibility of using Pix for the store to enable cash withdrawals for its customers at the establishment's checkout. For that, just click on the 'Pix Withdrawal' option on the machine. The merchant must provide the amount requested by the customer without additional costs as determined by the Central Bank and deliver the requested amount in cash, your gain will be paid by your client's Financial Institution and credited to the establishment's account.
"This represents a direct increase in revenue from the provision of services and the security of the location by removing physical cash from the establishment", affirms
Eduardo Sgobbi highlights that in 2024 Brazil reached about 64 billion transactions in PIX which represented about R$ 26,4 trillion. No EDAN, with the launch of "RAPIDINHA PIX", we estimate to reach around 13 million operations per month by 2025, with an average ticket of R$ 50,00, that is to say, a monthly volume of R$ 650 million that will represent R$ 7,8 Billion in the year, say
He also adds the evolution that the equipment represents in terms of usability and management for retailers. The seller has confirmation of the payment made by the customer as soon as the money is deposited in the establishment's account, without needing to ask him to show the receipt on his phone, send it via WhatsApp or still wait for confirmation from your Finance Department,accentuates
Furthermore, the recipient can also see the statement of all the transactions that went through their "RAPIDINHA PIX EDAN". The store's finance department can monitor in real time all payments made on the "RAPIDINHA PIX EDAN" machines in the various stores, the credit made to your account can still be reconciled with the bank statement, everything quickly, reliable and highly technological, explain
According to him, there are about 4,4 million commercial establishments in Brazil and the goal of EDAN Finance Group is to reach 1% of this base in the next 3 years, that is to say, about 44 thousand establishments. "Already in the long term", we intend to place at least three machines per establishment, that is to say, 132 Thousand RAPIDINHAS PIX EDAN in circulation. We believe a lot in PIX as a form of settlement, not only in Brazil but also for Brazilians abroad, concludes
