AUpstream, global mobile marketing automation company, celebrated impressive results on Black Friday 2024, consolidating its position as an indispensable strategic partner for e-commerce brands. With a return on investment (ROI) of 58 times, a significant advance compared to the 43x recorded in 2023, the company demonstrated how technology and personalization can transform sales campaigns into milestones of success. Furthermore, the campaigns carried out contributed 29% to the total sales of partner brands, surpassing 26% of the previous year, and generated an average ticket higher than other methods used during Black Week.
According to Patrick Marquart, head of sales at Upstream, the results reflect a continuous commitment to innovation and personalization. The growth we achieved in 2024 reflects the ability of our technologies to transform major events like Black Friday into extraordinary opportunities for our clients. We integrated new channels and smarter approaches, proving the power of mobile marketing in generating exceptional results, commented.
This year, Upstream has expanded its partnership with 56 e-commerce brands, adopting cutting-edge technologies to capture new customers and enhance sales. During Black Week, 31% of the new enrollments in November were registered, consolidating the period as a catalyst for building solid consumer foundations. Furthermore, the number of new acquisitions showed a growth of 24% compared to the previous year, with significantly higher conversion rates, driven by interactive tools such as gamification and personalized messaging.
The comparison with 2023 highlights the strategic evolution. While last year the main focus was on expanding customer bases, this year the focus has been on maximizing conversions using new channels, like the RCS, and rich multimedia messages. Interactive tools, like "spin the wheel" and scratch cards, opt-ins increased by 10% compared to 2023, while the recovery of abandoned carts generated an average revenue of $359 per message sent, with a click-through rate (CTR) of 5,24%.
The results of Black Friday 2024 not only exceeded expectations, as well as indicating the potential for similar strategies for Christmas, one of the most important periods for retail. According to Patrick Marquart, head of sales at Upstream, the impact of these campaigns goes beyond immediate numbers: “The success our clients have achieved this year reinforces the importance of investing in personalized communication and innovative technologies. These lessons allow us to enter Christmas with renewed confidence, ready to replicate and even surpass – the results of Black Friday.”
With a more engaged customer base and optimized tools, Upstream is ready to help brands make the most of year-end sales opportunities, consolidating its position as an essential partner in strategic digital marketing
