Publicar um livro deixou de ser apenas um projeto pessoal para tornar-se uma estratégia concreta de posicionamento e fortalecimento de marca pessoal. More and more, doctors, lawyers, consultants and coaches recognize the potential to transform their careers and knowledge into non-fiction works that expand their presence in the market and generate new business opportunities. The publication establishes itself as an effective way to open doors for lectures, менторії, courses and specialised consultancy
According to a survey by the Getulio Vargas Foundation (FGV), professionals who invest in building their own brand experience up to a 25% increase in recognition of their skills, what directly impacts the generation of new professional opportunities and the expansion of authority in the market
Book as a marketing tool
Although many specialists accumulate extensive experience in their fields, the difficulty in structuring this baggage into a solid editorial format remains a common obstacle. Lack of time, insecurity in writing and lack of a clear methodology lead many to postpone the project of publishing a book. To overcome these barriers, the partnership with a ghostwriter allows the author to focus on sharing their knowledge while a specialized professional transforms this information into a cohesive and engaging narrative
Most experts have a lot to share, but does not necessarily master the techniques of writing and storytelling. O ghostwriter entra neste processo como um facilitador, organising the author's ideas, respecting your essence and ensuring that the content is presented in a strategic and professional manner,explicaJulyanne Guimarães Amadeu, founder of theAlma Publishing.
Além da estruturação do conteúdo, the publication of a book provides an effect of expanding the personal brand of the expert. With a published work, the professional begins to be seen as a reference in their field of expertise, what translates into new invitations for lectures, participation in events, consultancies and other businesses that value established expertise, declare
Build a legacy and expand your market presence
The publishing experience goes beyond immediate exposure. The book becomes a long-term asset, capable of strengthening the professional trajectory and generating strategic connections. According to Julyanne Amadeu, the impact of a book on a career can be so significant that many clients report a substantial change in market perception after the release of their works. Publicar un libro no es solo compartir lo que sabes. It is to leave your mark, become a reference and open doors that previously did not exist, punctuate
The writing journey, however, requires commitment and strategic vision. It is necessary to extract the right stories, connect experiences in a way that build authority and structure the content with a focus on the positioning desired by the expert.
This is a process that must be conducted in a personalized manner, respecting each author's journey and seeking to maximise the impact of the work. Our work is to transform experiences into a narrative that has purpose, relevance and truly connects with the audience he aims to reach, concluded the specialist
