From contactless payments to the use of artificial intelligence, the Brazilian financial market is entering a new era. Driven by technological changes and consumer behavior, 2025 will be marked by innovation, convenience and security
Contactless Payments and the Evolution of Pix
Pix remains one of the favorite methods of Brazilians, and in 2025 it gains a new feature: Pix by proximity. This innovation eliminates the need for keys or QR Codes, bringing even more convenience to transactions
Furthermore, contactless payments, known as "invisible payments", are experiencing rapid growth. This modality, increasingly common in public transport, retail and small businesses, moved more than R$300 billion in the first quarter of 2024, according to the Brazilian Association of Credit Card and Service Companies (Abecs). The trend is that these numbers will grow even more
Credit and Debit Cards: Modernity with Tradition
Despite the advancement of new technologies, credit and debit cards remain essential for the market. In 2025, they remain a reliable and widely accepted option, especially in areas where access to more advanced tools is limited
With tokenization, that replaces physical numbers with encrypted codes, cards are becoming increasingly secure and modern, meeting consumer expectations in online and in-store shopping
Artificial Intelligence in the Payments Sector
Artificial intelligence (AI) plays a fundamental role in the future of payments, helping in behavior analysis, fraud prevention and service personalization. This ensures safer and more efficient operations, benefiting both consumers and businesses
In this transforming market, FrogPay is standing out as a strategic partner that comprehensively meets the needs of merchants, consumers and self-employed professionals
For traders, FrogPay offers intuitive card machines and integrated systems that accept multiple payment methods, including digital wallets, Pix and approximation. This flexibility speeds up service, improves the customer experience and reduces queues at points of sale, a differentiator in high-demand environments, like retail and restaurants
For consumers, the company focuses on secure and simple solutions, such as contactless payments and support for online purchases, ensuring convenience at all stages of the purchasing journey
Already for self-employed professionals and small retailers, the company offers alternatives such as low-cost machines and platforms that allow managing payments and issuing receipts directly from the mobile phone. This facilitates operations and expands access for smaller businesses to the digital market
