The number of attempted frauds in Brazilian e-commerce recorded a significant drop of 23,3% in the first quarter of 2024, in comparison with the same period of the previous year, according to a study conducted by ClearSale, company specialized in data intelligence for fraud prevention
The survey, that analyzed 63,7 million orders between January 1 and March 31, revealed that there were 800 thousand fraud attempts, totaling R$ 766,3 million. Despite the reduction in volume, the average ticket of frauds remained practically stable, with a slight increase of 0,3%, reaching R$ 948,64
Eduardo Monaco, CEO of ClearSale, explained that fraudsters are adopting new strategies: “They have been looking for ways to attract less attention and maintain high profitability, acting with fewer transactions, but targeting products with higher liquidity, added value and cost
The study revealed that Wednesdays, between midnight and 5am, they were the moments with the highest incidence of fraudulent attempts. The Northeast region was the most affected, with an average ticket of R$ 1.021,82, followed by the Midwest (R$ 1.023,52), Southeast (R$ 934,60) and North (R$ 924,89). The South region recorded the lowest rate of attempts, with an average ticket of R$ 984,91
The products most targeted by criminals were games and electronics, with average losses of R$ 806 and R$ 2.597, respectively. Appliances such as refrigerators and freezers had frauds amounting to an average of R$ 3.550, while cell phones and beauty products accounted for R$ 2.756 and R$ 412, respectively
The study also identified that the main victims are men and people up to 25 years old. The highest concentration of attempts occurred in January, with 284,6 thousand occurrences, followed by February with 252,9 thousand and March with 70,2 thousand
To avoid falling for scams, ClearSale recommends the use of strong and unique passwords, attention to suspicious links and verification of advertisers' reputation. The company also warns about the danger of phishing, a technique that uses attractive offers to capture passwords and financial data from users
With information from CNN
