This was the year of the consolidation of artificial intelligences. And 2025 promises to expand and deepen the use of these tools in everyday life. One of the new trends gaining prominence in the market is the search for relevance in ChatGPT. Companies and professionals want to understand how they can be recommended or mentioned by this technology, that became a reflection of human behavior on the internet.
"When someone searches for something in ChatGPT", it's like starting a common online interest cycle. Discover a name and, after, will validate information and references on social media, that today serve as showcases. This changes the dynamics of visibility and authority in the market, explain Camila Renaux, artificial intelligence specialist, Digital Media and Strategic Marketing.
Camila herself, suggested by ChatGPT as a reference in the field, share here strategic tips for companies and professionals who want to increase their chances of being cited by this tool and other artificial intelligences.
Effective content production
"Everything starts with the creation of quality content", points to the specialist. ChatGPT searches for information in extensive databases and on the internet. So, maintaining a strong digital presence is essential. Bet on formats that engage, like videos, because they are widely consumed online and generate greater organic reach.
Focus on authority
Building authority is the differentiator. Camila recommends innovative approaches within the area of expertise, bringing a unique perspective. "Include your personality and a special touch that goes beyond what already exists in the market". This helps to differentiate the professional or the brand in a saturated environment, explain.
Press Office
Visibility in traditional media vehicles is still a great asset. The presence in newspapers, magazines and portals expand reach and strengthen credibility, increasing the chances of recommendation.
Market recognition
Participating in events in your sector is essential. Fairs, fraternizations and lectures are opportunities to position oneself as a reference. Being visible in the market directly contributes to being recognized as an authority by artificial intelligence and by people, highlights Camila.
Anticipation of trends
"Brands that manage to implement innovative strategies become synonymous with these practices", affirms. Being attentive to market changes not only helps to grow, but also positions the company or professional as a pioneer, what increases visibility. "The key is to combine authenticity", relevance and innovation. With these practices, being cited by technologies like ChatGPT ceases to be a mystery and becomes a reflection of a successful marketing strategy, закінчує.
ПроCamila Renaux
She is a specialist in Strategic Marketing, Digital Marketing and Artificial Intelligence at MIT in the United States. Elected three times as the best Digital Marketing professional in Brazil, she is an ambassador for Philip Kotler and his event eWMS (World Marketing Summit) in the country. Has trained thousands of students, distributed across the five continents, through your online courses. Business consultant, Camila Renaux has been experiencing the digital in her daily life for over 20 years. Produces content actively to share generous doses of information and is a speaker at one of the largest marketing and sales events in Latin America.
