After going viral on social media with the videoInfluencers from Brazil, with historical Brazilian personalities created by AI, aStreamshop, interactive video platform, took another step towards innovation with a focus on online retail.
With technologyVideo Commerce StreamShop, retailers can incorporate interactive videos directly into e-commerce pages in various formats. The central idea is to get e-commerce moving, allowing brands to embed video content on their own website, not just presenting them on social media, explain Marcio Machado.
According to the founder of the startup, the use of technology shows a 120% increase in sales of products with associated videos. “The great differentiator of Video Commerce is that it integrates videos directly into the shopping journey, allowing consumers to interact with products in a more interactive and engaging way. Brands are already producing content for social media, but these materials are not always being used strategically within the sales funnel”, score the executive
The next step is the development of generative AI for video production at scale from existing static photos of the products. The new artificial intelligence technology developed by theStreamShopcreates realistic videos in a few minutes, simulating different angles, movements and even variations of light and scenery
In the age of attention, a product video is worth more than many images, and with this innovation we managed to simplify the content development process and reduce production costs, allowing scale and speed for brands.
In fashion retail, for example, a simple photo of a model gains movement, simulating an authentic video. The AI creates the movement, as if the professional were in a real studio rehearsal, and further enhances the piece on display. The result is a dynamic and engaging visual experience, that brings the consumer closer to the reality of the product
The video "The biggest influencers in Brazil", that honors historical figures, surpassed 5 million organic views only on Instagram. For the executive, this is a demonstration of the engagement power that the tool ofStreamShophas
