In a moment of market expansion for tokenization, a Bitshopp, Brazilian startup specialized in blockchain, launches its innovative tokenization platform, designed to simplify adoption and address the main challenges in the management and negotiation of digital and real-world assets (RWA). With a secure and scalable solution, Bitshopp removes the technical and infrastructure barriers that have historically limited the use of tokenization on a large scale, and makes the process accessible for companies of all sizes. The expectation is that this innovation will drive the company to achieve a revenue of R$ 110 million in the next three years.
Today, companies interested in tokenizing assets face a series of obstacles: the technical complexity of blockchain technology, the need for specialized infrastructure and the lack of solutions that can be implemented quickly and without specialized teams. Many projects also encounter difficulties in integrating with legacy systems and the need for strict regulatory compliance, especially in financial transactions. For these companies, tokenization represents a unique opportunity to create more agile and efficient business models, offering alternatives to increase transparency, reduce bureaucracy and make the settlement time, that used to take an average of 2 days, practically instantaneous in financial operations.
The Bitshopp solution, that began to be envisioned five years ago, it is a 100% whitelabel platform that enables any company to issue tokens and perform operations on the blockchain in seconds, without the need for professionals with technical experience in programming or blockchain. With a user-friendly interface, the platform is agnostic and quickly and scalably performs the tokenization of any type of asset, from real estate and receivables to financial securities, participation quotas, commodities and environmental assets, allowing traceability and fractionation and, with that, democratized access to investments.
Founded in 2019, in the "Garagem" acceleration program of BNDES, Bitshopp also went through recognized programs such as Darwin Startups, beyond Next, from the National Federation of Central Bank Employees Associations (Fenasbac). The startup was one of the winners of the innovation award from the Brazilian Association of Banks (ABBC). Furthermore, received funding in 2021 from a fund that also invested in companies of great relevance, like OpenAI, creator of ChatGPT.Since then, a startup has been standing out and has become one of the leading companies in the tokenization sector.
With the mission of streamlining society and simplifying access to tokenization, bringing more efficiency and trust to data registration processes and financial transactions, Bitshopp is currently led by an experienced and visionary executive team, formed by Marcos Mocatino, founder and CEO; Danillo Lisboa, CTO; Fabiana Batistela, COO; in addition to having one of the largest and most qualified teams of engineers specialized in blockchain technology in the country.
"Our platform removes barriers to the adoption of blockchain technology", allowing any business to use tokenization to deliver valuable experiences for all types of customers, enabling them to participate in a technological movement that is currently restricted to a limited audience. "We want to do for tokenization what ChatGPT did for artificial intelligence", highlights Marcos Mocatino, founder and CEO.
An important innovation brought by the platform is the integration with Artificial Intelligence tools and Internet of Things (IoT) devices. This capability provides, for example, use external data verification services and AI tools to generate valuable insights from data extracted from the blockchain, making revenue forecasts, identifying buyer behavior patterns, optimizing asset pricing strategies in real time and anticipating market trends. The connection with IoT devices facilitates the collection of information by sensors and machinery, registering data and issuing tokens on blockchain in an automated real-time manner, contributing to traceability and certification, reliably connecting the physical world to the digital.
The solution also offers the native capability to perform atomic transactions (DvP – Entrega vs Pagamento, ensuring that the delivery of the token and the payment for it occur simultaneously and that the transaction consumes much less computational power and energy during the process, meeting ESG and sustainability requirements. Still, it is possible to incorporate "superpowers" as specific attributes to the issued tokens and store any type of data and files in them immutably, ensuring the integrity of operations.
We developed a platform that facilitates the tokenization and trading of assets, with native DvP available for all tokenized assets. This significantly increases the speed of the process, allowing companies to scale their operations and implement use cases, that were not viable before with this technology, explain Danillo Lisboa, CTO of Bitshopp.
The entire process takes place in a friendly and secure manner through the Bitshopp platform, that uses a permissioned blockchain network called "BESU", the same technology adopted in projects like DREX and RBB – Brazil Blockchain Network (BNDES and Federal Court of Accounts). Maintained by the Linux Foundation, this network was chosen for its high security standard, performance and interoperability with other public EVM standard blockchainsEthereum Virtual Machine), like Ethereum and Binance Smart Chain. Bitshopp has also made its technology available in one of the main consortia of DREX, the digital real pilot led by the Central Bank of Brazil. In this case, tokenization is being used to represent currencies and government bonds, in addition to new use cases that will be tested, bringing more security and agility to transactions, with benefits of traceability and transparency that place Brazil in a prominent position in the global financial landscape.
For companies that want to start their journey in this market, Bitshopp provides a testing environmentSandboxthat allows you to experiment and develop your tokenized products with flexibility. "This environment allows companies", from startups to large corporations, adapt your tokenization strategies before taking them to market, ensuring a successful entry into the tokenized economy, explain Fabiana Batistela, COO at Bitshopp.
The solution arrives at a decisive moment, with the tokenization market and real-world assets (RWA) in full expansion. The sector is expected to reach a market value of US$ 16,1 trillion by 2030, according to estimates from the Boston Consulting Group (BCG). This amount represents about 10% of the world's GDP, highlighting the transformative potential of tokenization for different industries.
