In celebration of its 21 years of history, the Online Luck, Brazilian company reference in digital lottery intermediation, presents theDay of Luck, data celebrated annually on September 20 that promises to become a landmark of awareness on the national calendar. The goal is to promote a movement of reflection and understanding about the role of luck in the lives of Brazilians and its cultural influence, revisiting concepts of how luck is seen as a bridge to opportunities, in addition to reinforcing the importance of a balanced relationship between games and responsible and conscious practices
More than a celebration, the date is an opportunity for Brazilians to reflect on the impact of luck in their lives and to view the moment as a way to gamble responsibly. The goal is to spread the cause that the game should be seen as a form of healthy entertainment, without compromising the financial health of the bettors.
In this context, the company has gained prominence by guiding its clients through clear and responsible communication, encouraging conscious practices and ensuring that fun is always within safe limits. For that, Sorte Online will feature a series of relationship and communication actions, always integrating into your communication efforts the awareness of responsible gaming. The company plans to offer surprises for its customers until the end of the year, when does the most anticipated special lottery in the country take place, the Mega-Sena of the Turn
"Luck is something very personal and symbolic in Brazil". She presents herself as a bridge to what people desire.”, affirms Márcio Malta, CEO of Sorte Online. This connection with the Brazilian collective unconscious, who always believed that luck can change lives, it is what motivates us to continue innovating and improving our business model. We want Luck Day to go beyond a celebration, we want it to be a day when Brazilians stop to reflect on the importance of playing responsibly, complement
The initiative is part of the brand's recent rebranding, that seeks to reinforce its commitment to placing the customer even more at the center of its operations. The new moment brings the essence of the company with a young and modern identity,includes a modernized logo, new colors and graphic elements that reflect this phase of transformation.
Furthermore, the repositioning is also being integrated into a smoother customer journey, with the platform incorporating new features that simplify and make the betting process even more intuitive. The goal is to create direct impacts on the customer experience, offering a more modern platform, clear and easy to use.
"The idea is that the Day of Luck increases the awareness of Sorte Online and the gaming and lottery sector", but also show the strength and relevance of this market to the Brazilian audience. This day will be an opportunity to celebrate our history and highlight how luck, when combined with technology and responsible entertainment, can open new possibilities for people."comments the CEO
The expectation is that Luck Day will become a special date on the national calendar, further increasing the visibility of the lottery and betting sector. Over the course of its 21 years, the company transformed the lottery market with an accessible and secure digital platform, allowing millions of Brazilians to play in a practical and uncomplicated way. With the growth of online betting and the regulation of the sector, Sorte Online anticipates a new phase of expansion
"The Day of Luck also marks the beginning of a series of new actions". With a focus on customer relationships and brand strengthening, we hope to consolidate our position in the market as well as offer bridges for people.concludes
