Continuing with your expansion plan, the Online Luck, largest lottery intermediary in Brazil, has just closed a partnership with PagBank, банк цифровий повний у фінансових послугах і засобах платежу. The solution incorporates into the app's marketplace the ability for users to post online in the main lotteries with convenience and security, using the operational expertise of Sorte Online. Without the need to leave the PagBank digital environment, the goal is to provide a seamless and integrated shopping experience
This collaboration is pioneering by integrating lottery services into a digital account. She not only reinforces a committed stance towards innovation from both companies, but it is also part of the transformation that the gaming market is experiencing by enabling a new way of how lottery services are accessed and used in Brazil, affirms Márcio Malta, CEO of Sorte Online. He emphasizes that the company has already established other similar partnerships, as is already very common in the United States, in order to capitalize on the offer of lottery products beyond traditional sales points. In the North American market, the cooperation between the betting segment and retail is already more mature and shows results we seek to draw inspiration from, in order to boost the development of this sector in Brazil.”
З цієї ініціативи, Sorte Online will be able to offer its services directly to more than 31 million users of the second largest digital bank in the country, significantly expanding your reach and presence in the digital market. The expectation is that, до кінця року, Sorte Online has already impacted at least 20% of PagBank's customer base, what represents a substantial increase in your customer base and operations
