According to estimates from Fortune Business Insights, the global wearables sector is expected to reach US$ 118,16 billion by 2028, driven by the growing demand for wellness and preventive health technologies. For this reason, the market for wearable devices continues to rise
With technological advancements and an increasing integration with mobile applications, in addition to monitoring vital signs and physical activities, the solution also promotes healthy habits through gamification and artificial intelligence
Companies in the segment have been investing in experiences that go beyond simple tracking of steps or heartbeats. New apps offer personalized challenges, rewards and even competitions among users to increase engagement and adherence to healthy habits.
Gamification has proven to be a powerful tool to motivate users, making the monitoring experience more interactive and engaging, explainRafael Franco, CEO ofAlphacode, company specialized in the development of applications for the healthcare sector, fintechs and delivery
Gamification and artificial intelligence in user experience
The strategy, widely adopted in learning and productivity applications, also consolidated in the world of wearables. Platforms like Fitbit and Strava use daily challenges, performance rankings and digital rewards to encourage users to maintain an active routine. According to a study by the Health Enhancement Research Organization, users who participate in group challenges have a 50% higher chance of reaching their fitness goals
Another factor driving this market is the use of artificial intelligence for analysis and personalization of the data collected by wearables. Predictive models help identify behavior patterns and provide personalized suggestions, as reminders for stretching or adjustments in workout intensity based on heart rate and user history. Artificial intelligence allows for a more strategic approach to health monitoring, making the recommendations more assertive and efficient, highlights Franco
New opportunities for companies and startups in the sector
The segment opens new opportunities for companies that want to innovate in the sector. Major players like Apple and Samsung are already investing in the expansion of health monitoring features, including sensors to measure blood oxygen levels and detect cardiac arrhythmias. Furthermore, startups have been betting on integrations with health plans and corporate wellness programs, creating solutions that help companies monitor and encourage healthy habits among their employees
For Rafael Franco, the future of the sector lies in greater personalization and integration between applications and devices. "Companies that know how to offer immersive experiences", combining gamification, artificial intelligence and personalization, will have a competitive advantage in this market, concludes
With the advancement of technology and the growing awareness of health and well-being, wearables and connected apps will continue to transform the way people monitor their activities and take care of their health. The challenge for companies will be to ensure that these innovations are accessible and bring real benefits to users' daily lives
