In a recent analysis of the Brazilian e-commerce landscape, the health and pharmacy sector stood out as the only segment to show growth in the last five months of 2024. According to the Report on E-commerce Sectors in Brazil, developed by Conversion, the sector recorded an impressive increase of 16% in traffic
The study revealed that searches in the category reached the mark of 137,3 million unique visitors, highlighting a significant change in the consumption habits of Brazilians. This constant growth of the sector is attributed, largely, the lasting impacts of the pandemic, that accelerated the adoption of e-commerce in various categories
A crucial factor for this exceptional performance was the increase in access to digital platforms through mobile devices. Research indicates that 82% of visits to the health and pharmacy sector are made through mobile phones, demonstrating the importance of mobility in online shopping
The report also positions the health and pharmacy sector as the fourth most accessed in Brazilian e-commerce, ranking just behind the categories of jewelry and watches, children's and footwear. This ranking reinforces the growing relevance of health and wellness products in the online shopping preferences of Brazilian consumers
These data suggest that changes in consumption habits, initially driven by the pandemic, are consolidating and continue to shape the landscape of e-commerce in Brazil. The health and pharmacy sector emerges as one of the main beneficiaries of this digital transformation in retail
