A recent survey conducted by idwall on the behavior of bettors in Brazil reveals the main factors that influence the choice of betting platforms and highlights the challenges faced by users. The study, that includes participants from different age groups and social classes, indicates that the lack of security is the main reason for the platform change, with 50,7% of bettors pointing to this factor as critical.Furthermore, 50,6% mentioned difficulties in withdrawal,and 44,5% cited the history of scams or unfair practices as reasons to seek other platforms
Decisive factors in choosing the platform
When choosing the betting platform, the interviewees prioritize three criteria: ease of use (39,5%),ease of contribution and redemption 39,2%) and the reputation of the platform (38,8%).These aspects demonstrate the preference of bettors for intuitive environments with fast and transparent processes.Furthermore, 62,1% stated that they have already recommended the platforms they use,highlighting positive personal experience and the possibility of bonuses as the main reasons for the recommendations
Although attractive promotions also influence the choice,safety remains the primary factor.The research revealed that 46,2% of bettors consider the platform's problem-free history as decisive,while 36,4% prioritize the feeling of security during transactions
Challenges faced by users
About 41,5% of bettors reported that they do not complete the registration due to a lack of trust in the security of navigation on the site or app.Furthermore, 38,9% indicated that the registration process is considered slow or complex. Such difficulties lead to a significant dropout rate, with almost half of the respondents not completing the registration on the platforms. Therefore, it becomes evident the need for improvements in the user experience to increase adherence and trust in betting platforms
Strikes and security measures
The study also revealed alarming data about fraud in the sector: two in every 10 bettors have already been victims of fraud,while 10% reported having their accounts hacked at some point. The numbers highlight the urgency of improving digital protection measures to ensure user security in a rapidly expanding market
According to the CEO and founder of idwall, Lincoln Ando, it is necessary for platforms to adopt robust identity verification and continuous monitoring solutions, ensuring a risk-free experience for users. The confidence of bettors does not depend only on attractive bonuses or advantageous odds, but also the assurance that your information will be protected against fraud and security breaches. The use of advanced technologies for authentication and transparency in transactions is essential to mitigate these risks,affirms Ando
