It was during her weight training sessions that Samantha Zucco, of 23 years, saw the possibility of entrepreneurship. Law student, the young woman has always been passionate about sports, but found it difficult with the training clothes, that were often uncomfortable or did not flatter the silhouette satisfactorily
It was then that Athinama emerged. Even being a newcomer in entrepreneurship and the fashion market, Zucco decided to research the fitness industry and launch a high-performance sportswear brand, that offered greater comfort, performance and appreciation of the body, without transparency issues
A Athinama is expected to be launched on the market in the first week of December, with pieces initially aimed at the female audience, with an average value of R$ 191,00 is an initial investment of R$ 200 thousand. The collection includes jackets, trousers, tops and shorts, with emphasis on the pieces seamless, technology that allows for a production without visible seams. All the pieces are made in Brazil and use imported machinery, they have fabrics that incorporate LYCRA® threads, ensuring softness, quick drying and the feeling of a "second skin", without compromising comfort or mobility
About to graduate in law from Mackenzie Presbyterian University, the young businesswoman highlights that the biggest challenge of the first venture is investing in an area parallel to the career. "The fashion part itself", to create the products, is being the most challenging. My style is basiclow profile"I wanted to create a style that valued the woman's body during training without losing mobility", define. Samantha also explains the origin of the brand name: "Athinama came from the combination of my name with the term in Englishathletic. I wanted a personality and a proper name for my brand that made sense in the fitness world
In light of the behavior and consumption patterns in Generation Z, Samantha decided to start a business through e-commerce and engage directly with her target audience using Instagram and TikTok. A study released in October by Big Data Corp, about the profile of E-commerce in Brazil corroborates with the strategy. The research reveals that the marketing model has been the most common among Generation Z and that 75% of online stores also stand out on social media in communication with the consumer audience born in the 2000s
