The Reserve, reference in the Brazilian fashion segment and with almost 20 years of existence, saw good commercial and operational results after partnering with Yuno, global payment orchestrator. Through the technological innovation of its partner and an optimized management of payment methods, the clothing brand was able to increase its purchase conversion rate by 4 percentage points over a three-month period, in addition to improving operational efficiency, optimize the fight against fraud and provide a smoother experience for the end consumer
According to Clara Farias, product manager at Reserva, the brand was facing a major challenge due to the massive volume of sales in e-commerce, something greatly driven by the coronavirus pandemic. "The company grew by double digits", так що що, with the size we operate today, "we needed stability in the operation and a range of payment methods for our customers", explain.
Before the partnership with Yuno, the payment operation of the Reserve was decentralized, what made the work difficult for the technology team, that needed to integrate with so many different partners, or then to the finance, at the time of reconciliation. "Now, through our platform, the company has access, in one place, to all payment methods available worldwide. In this way, "they can choose with a single click which ones they want to enhance in their business" guarantees Walter Campos, general manager of Yuno in Brazil
For Clara Farias, the centralization of payments is one of the best advantages of working with Yuno, as it reduces the effort of technology and development. Integrations have become simpler, reducing operational friction, what brought us noticeable gains. To get an idea, we have an engineering team, formed by developers, and a product team, that does not have much technical knowledge. All the orchestrations were done by the second group, what only shows how easy the solution is to operate
Furthermore, another advantage brought by Yuno is smart routing. Now, the Reserve starts to deal with various providers and makes several attempts at the time of payment. "If a purchase is denied in one of them", the platform automatically selects another option for it to be approved, always opting for the path with higher acceptance rates, lower transaction costs and a better experience, explain Walter Campos
In the end, all the benefits brought to the Reserve also reflect on its end consumer. The customer always wants the order completed successfully and optimized post-sales. With Yuno, he can have a smoother experience, with a lower number of failures and more diversity of payment options, in addition to a faster resolution in the event of failures, for example, explain Clara. It is worth noting that the platform also works with the best fraud prevention solutions on the market, what helps e-commerce to get rid of the most common virtual scams
To conclude, Clara points out that the Reserve has started to transact more at a lower price. "Yuno is a true strategic partner", conversion driver, really interested in increasing our approval rate and reducing costs. Seeing the gateway as a partner, and not just as another tool that I hired, it is very important. They have people who know our operation and make proposals for flow improvements. This simplifies our daily lives a lot and allows us to achieve fantastic results
