StartNewsReleasesRebranding: Recicla.se agora é Tree e busca captação de R$ 1 milhão

Rebranding: Recicla.se agora é Tree e busca captação de R$ 1 milhão

Recicle.has just undergone a rebranding and is now called “Tree– Integrated ESG Solutions, consolidating its evolution into a comprehensive sustainability platform. The company offers an innovative SaaS software, que transforma la gestión ambiental mediante tecnología, artificial intelligence and blockchain. The operation covers waste management, environmental metrics and reverse logistics, integrating and simplifying ESG processes in an intuitive and efficient way. To accelerate this new phase, the company is opening a fundraising round of R$ 1 million for the years 2025 and 2026, focusing on the enhancement of the platform and the expansion of the team

A transição para Tree marca a evolução da nossa empresa para um ecossistema ESG completo. Our commitment remains the same: to offer innovative solutions that simplify environmental management, driving sustainability and creating real impact for businesses and society,clarifies Daniela Malta, COO and Founder of Tree

Successful trajectory

Founded in 2019 in São Caetano do Sul, no ABC Paulista, the company has created a comprehensive waste management and disposal solution through a customized subscription model, who attended to clients of various profiles and handled any amount of materials.Since its creation, it has achieved significant milestones such as the following highlights

  • Startup Highlight in the Municipality of São Caetano do Sul (2022) – Recognition for impact and innovation in environmental management
  • Top Startup Cleantech (2024) according to the Open Startups Ranking –Among the most promising companies in the sector
  • Top ESG Tech by AHK (Brazil-Germany Chamber of Commerce and Industry) – Recognition for leadership in ESG innovation
  • Portfolio entry for Leonora Ventures (2023) – Strategic validation and sustainable growth
  • Participation in renowned acceleration programs such as InovAtiva, Founder Institute and Green Sampa, strengthening our knowledge base and expansion

Identidade que apresenta um propósito

The rebranding stems from the company's maturity and the expansion of its activities beyond recycling.Now, the work is carried out in an integrated manner in waste management,effluents,carbon emissions,energia e outros aspetos fundamentais para um futuro mais sustentável. Trees symbolize life, growth and interconnection. Just like them, the goal is to generate a positive impact on the business and environmental ecosystem, sustaining client growth with robust solutions, simple and effective

The Recycle.if born with a clear purpose: to help organizations optimize waste management in an easy and efficient way. But we realized that our mission went far beyond.We evolved, we grow and today we become the Tree, a complete ESG ecosystem.This change reflects not just a new name, mais uma nova fase de inovação e compromisso com um futuro sustentável. Para a Árvore, como uma árvore, what we do today shapes tomorrow, share Matheus Vitor, CEO and Founder of Tree.We always believe in the potential of Recicla.to impact companies and society in a positive way. With the evolution to the Tree,this commitment was not only maintained, but it strengthened. The company offers even more integrated ESG solutions,and we stay alongside them to drive expansion and achieve the best results,Ana Debiazi stands out, CEO da Leonora Ventures

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