ACrazy, one of the largest global live streaming platforms, is officially launched in Brazil today. With a focus on community engagement, interactivity and personalization, the platform will offer revolutionary ways to connect streamers and their audience. After a successful beta phase in December 2024, the launch of the platform begins with exclusive partnerships with the most celebrated game content creators in Brazil, like Nobru, Cerol, Paulinho the Crazy, Piuzinho, Freitas, among others
A Loco is not just another platform, it is a movement, affirms Firasat Durrani, co-founder and head of content partnerships of the platform. He adds: "Most international streaming platforms struggle to truly connect with local gaming communities. In the Place, we are revolutionizing this approach, crescendo together with our users and transforming the way creators and their communities interact. The gaming community in Brazil has always been pioneering, and with Loco, we are giving them a stage as authentic and dynamic as they are.”
A Place for Connection and Creativity
Loco is built on the belief that true connection flourishes in authenticity. From its design that prioritizes mobile platforms to its gamified rewards and community-focused tools, the platform is reshaping what live streaming can achieve. Be a casual player, a dedicated creator or a fan in search of the next big moment, Loco offers vibrant experiences, human and unexpected
The main characteristics and initiatives include
- Empowerment at all levelsThe newly launched Loco Partner Program offers personalized support, online and offline training, in addition to growth tools for creators, whether for those starting as a hobby or for those who wish to build a career
- Focus on the creatorTransparency in earnings with a leading revenue-sharing model in the industry, ensuring that creators keep the majority of what they earn
- Discovery and interactivityNew ways of discovery, with innovative ways for viewers to engage with creators and with each other
- Proven technologyWith 60 million users and more than 600.000 streamers creating content on the platform in South Asia, Loco brings its technological expertise to the Brazilian region
"In the Loco", creativity is at the heart of everything we do, Durrani stated. The incredible creative potential of Brazil deserves a platform that amplifies its voices and celebrates its originality.”
Among the most popular games streamed on Loco are the globally acclaimed PUBG Mobile, Battlegrounds Mobile India, Free Fire, Valorant, among others. Loco has also been home to some of the most-watched gaming content in South Asia, including the First BGMI LAN of India – All Stars Invitational with Nodwin Gaming, BGMI Masters Series 2022 – the most watched esports tournament in India of all time and the first official BGMI LAN tournament by Krafton –, BGMI Showdown 2022, it is the first LAN tournament of Valorant. Loco was also the official broadcasting platform for the NBA 2K League in India and has partnered with prominent esports organizations like Fnatic, S8ul, in addition to major game publishers like Activision and Krafton
