The Central Bank announced that the Automatic Pix will be launched on June 16, 2025, promising to transform the subscription and recurring payment market in Brazil. The new system will allow automatic charges via Pix, eliminating barriers such as expired credit cards and forgotten invoices, what can boost customer conversion and retention rates
According to a study by Chargebee, 45% of recurring companies spend at least five hours a week on manual billing adjustments. Furthermore, about 35% of transactions fail, reaching up to 70% in some cases. Another relevant indicator is that, in the first quarter of 2024, Pix accounted for 46% of purchases made by merchants on the Nuvemshop platform, exceeding the credit card, that received 44% of the paid orders. These data reinforce the trend of adopting Pix as the main payment method in e-commerce and the subscription market
"We believe that Automatic Pix will be a game changer for subscription clubs". Different from traditional direct debit, it will be more accessible and without banking bureaucracy for joining. This will allow small and medium businesses to implement recurring models with more security and financial predictability, opening new opportunities for companies that want to create subscription models without relying on cards, affirmsLuan Gabellini, co-founder of Betalabs Technologythe specialist in solutions for e-commerce and recurring subscriptions
