The dream of entrepreneurship and having one's own business is the goal of many Brazilians. However, the reality of entrepreneurship can be challenging, mainly for those who are starting. According to a report from the Federal Government, 2.153.840 companies closed in Brazil in 2023. In light of this scenario, many managers seek the help of a rental partner to overcome difficulties and boost business. A survey conducted by Runb, company specialized in rental partners, revealed the main reasons that lead executives to choose this partnership model
According to the study, the growth in sales is the main pain point for entrepreneurs in general, being pointed out by 38,28% of respondents as one of the main problems. Next, 19,14% highlighted marketing as a complication, while 10,53% pointed out that financial organization is a challenge in the business
When analyzing the specific scenario of companies that earn more than R$ 100 thousand per year, the growth in sales continues to be the main reason for 63,64% of participants will look for a rental partner, followed by marketing, pointed by 36,36% of respondents. The financial organization, as well as the definition of metrics and indicators, was highlighted by 27,27%
Already among businesses that are starting, 57,69% of participants selected sales growth as one of the most important challenges, followed by marketing, according to 23,08% of respondents, and by financial organization, mentioned by 19,23% of entrepreneurs
These data reveal entrepreneurs' recognition of the importance of a rental partner to face the barriers of corporate daily life. Sales growth is a constant concern for entrepreneurs, and having a strategic partner can be the key to overcoming challenges and achieving success, highlightsLana Wigand, marketing and communication specialist, CMO and founding partner of Runb
The research also indicated that issues such as process organization or product development are less prominent among the difficulties faced by entrepreneurs, what raises questions about the market's perception regarding the growth of companies, without considering whether what is being sold is really relevant. "The lack of votes on some options is also an important indicator of the focus that some managers need to have to ensure competitiveness in the market", comment Wigand
