A new survey conducted by Mercado Livre reveals important insights about the online consumption habits of Brazilians. The study, that sought to better understand consumer behavior in e-commerce, brought to light surprising data about the purchasing process and the strategies used by users
According to the research, 75% of consumers claim they would complete their purchases if they received discount coupons or promotions. This data highlights the importance of marketing strategies and incentives for sales conversion in e-commerce
An interesting behavior identified is that 72% of respondents have the habit of filling their virtual carts and 'abandoning' them. However, this abandonment does not necessarily mean disinterest: 50% of participants claim that this is a way to save the product to make the purchase at another time. Despite that, only 44% actually return to complete their purchases
The survey also revealed that 53% of respondents make online purchases monthly. Among the main reasons for withdrawal, the high cost of shipping and the delivery time stand out, cited by 41% of respondents
Cesar Hiraoka, marketing director of Mercado Livre, he commented on an important insight: "Almost 30% wait for promotional dates from their favorite e-commerce sites to make the purchase of that product left in the cart.In response to this discovery, the company launched a creative campaign, spreading giant boxes from Mercado Livre with 'abandoned' products in the carts, aiming to encourage the redemption of these items
This initiative demonstrates how e-commerce companies are adapting and responding to consumer habits, seeking innovative strategies to increase conversions and improve the online shopping experience
The Mercado Livre survey provides valuable information for the e-commerce sector, highlighting the importance of promotions, discounts and remarketing strategies to recover potential sales and meet the expectations of Brazilian consumers in the digital environment
