With the increasing digitalization of the food sector, small businesses are discovering new ways to highlight their products in the competitive online market. Artificial intelligence (AI) has been consolidating itself as an important tool to optimize food styling and enhance the visibility of restaurants, providing high-quality images
A recent study of theHostGatorrevealed that 61,41% of small and medium enterprises (SMEs) in Brazil already use AI in their operations, and 68,34% believe that this technology will be essential for their growth in the next five years. In the food sector, AI is transforming the way dishes are presented in delivery apps and social media, increasing conversion and customer loyalty
Food styling, the art of creating attractive visual settings for food, has always been an essential element for the sale of food products. Now, with advanced algorithms, AI software automates processes such as lighting adjustments, color correction, removal of imperfections, simulation of different settings for each type of product and images optimized for fast loading on digital platforms, to create professional images quickly
According to a survey by theSnappr, high-quality food photos can increase orders on delivery apps by up to 35%. This reinforces the importance of well-produced images for the success of businesses in the sector
Democratization of access to cutting-edge technology
Before AI, photo editing was a manual process, requiring time and specific technical skills. Today, micro-entrepreneurs can access accessible and intuitive tools that allow them to create high-quality images in minutes, without the need for large investments in photographic production
AI is leveling the playing field for SMEs and individual entrepreneurs. Small restaurants and local businesses can now compete with big brands, ensuring a visual standard of excellence with much more speed and efficiency,"affirms Matthieu Rouif, CEO and co-founder of Photoroom
As technology advances, entrepreneurs who invest in the automation of their images and visual strategies will have a better chance of standing out and retaining customers
The combination of realism and aesthetics has always been a challenge for the food industry. With AI, we managed to create images that not only evoke desire, but also convey the true quality of the products in an accessible and innovative way, complements the CEO of Photoroom
With the delivery and gastronomic e-commerce market expanding, integrating AI solutions into the creative process becomes an essential competitive differentiator. The future of food styling has already arrived – "and he is intelligent" concludes Matthieu
How the Photoroom API enhances the projection of perfect product images
Photoroom offers a set of innovative tools based on artificial intelligence to optimize the visual presentation of dishes and increase audience engagement. Among the main features are
- Removal and customization of backgroundsensuring a clean look, without distractions and standardized for marketplaces and social networks
- Automatic image enhancementimprovement of lighting, sharpness, color adjustment for more attractive photos and application of natural shadows for realism. In addition to automatic adjustment of image proportions for visuals according to the size of each platform
- Generation of personalized scenarios with AIin addition to the predefined templates, users can create unique images based on entered prompts, allowing control over styles, colors and visual elements
- Mass productionideal for large volumes of images, maintaining high quality and consistency in simultaneous edits, and with the possibility of working collaboratively and editing as a team
- Logo creation with AIfor new companies or businesses that wish to undergo a rebranding, allowing the quick and efficient generation of custom logos, ensuring a professional visual identity aligned with the brand
With these tools, small and medium entrepreneurs can enhance the quality of their images without needing a professional studio, strengthening your visual identity and improving your competitiveness in the market
