PayPal, global leader in commercial payments, the Eventim, largest ticketing service provider in Europe and the second largest in the world, celebrate impressive results with the adoption of PayPal Braintree, a payment solution for businesses. Eventim has achieved significant milestones in Brazil, registering a 73% reduction in chargebacks and a 17% increase in the volume of approved transactions. This is the first time we have achieved these results since the beginning of our operations in the country, in 2016, Jorge Reis stated, CEO of Eventim in Brazil.
This performance reflects Eventim's success in meeting the growing demand in the entertainment and events sector, that is experiencing a record expansion moment. У першому півріччі 2024, the Brazilian events and entertainment market generated R$ 64 billion, achieving the best result recorded since 2019, according to data from the Brazilian Association of Event Producers (Abrape).
The partnership with PayPal was strategic to keep up with the increase in demand, the advancement of the payment market in Brazil and ensuring security and agility in transactions based on large events.
We are dedicated to providing cutting-edge payment solutions that enhance the corporate customer experience, providing secure transaction processing, transparent and agile — especially for high-demand operations like that of Eventim, explain Brunno Saura, Head of Sales at PayPal Brazil. "Our platforms leverage advanced technologies to simplify approval processes", optimize credit card authorization rates and implement industry-leading fraud prevention measures. This commitment ensures that each transaction — regardless of the scale — be efficient, secure and personalized to meet the ever-evolving needs of businesses of all sizes.”
According to Jorge Reis, the strategic partnership with PayPal was essential to enhance the platform's security and generate better results. "The integration between PayPal and our technology teams in Brazil and our headquarters in Germany allows for continuous and precise adjustments to tackle the dynamic threats of fraud", says King. This perfect collaboration between our processes, technology and infrastructure are essential to ensure the success of our platform during periods of high demand, such large volume ticket sales for major shows and cultural events. The advanced security technologies of PayPal and the responsive support have been crucial in optimizing our performance and protecting our business.”
With this innovative approach, Eventim remains committed to providing a memorable and secure purchasing experience, connecting people to unique experiences across the country.
