The research conducted by Neogrid, technology and data intelligence ecosystem that develops solutions for supply chain management, in partnership with Opinion Box, company reference in technology for market research and customer experience, reveals a positive perception of Brazilian consumers regarding the use of artificial intelligence (AI). The data indicates that more than half of the respondents (51,5% believe that AI can contribute to fairer pricing on supermarket shelves
According to the survey titled "Shopping Habits in the Food Retail", 79,4% of respondents consider the prices they currently pay to be "unfair". In this context, o estudo da Neogrid/Opinion Box chama a atenção para a oportunidade dos varejistas ampliarem a transparência na composição dos preços dos produtos. This is because the majority of respondents (95,8% state that they would be more satisfied if there were greater clarity about the formulation of the values and knew the justification for each one
AI can suggest price reduction
The research also indicates that technology is considered a fundamental ally in collaboration between industries, distributors and retailers. According to Predify, Neogrid solution specialized in analysis ofpricingbased on AI, the survey results highlight the importance of continuously monitoring consumer behavior and developing strategies to remain competitive in the market
An analysis by Predify shows that AI can suggest price reductions of up to 15% on products. For example: a 1% price reduction can represent increases of up to 27% in revenue, of 25% in demand and 18% in profit. This demonstrates the positive impact that strategic price adjustments can generate when supported by advanced technologies such as AI
Companies that do not collaborate with their partners run the risk of falling behind. AI is an important ally that allows for the transformation of accurate data into decisions, helping us to predict trends, contextualizes Bruno Maia, head of Data and AI at Neogrid. "When industry, retailers and distributors share information, everyone benefits from improved planning, optimization of inventory and ensuring more efficient deliveries.”
Profile of the interviewees
The survey was conducted online, in the Respondents Panel of Opinion Box, between June and July 2024, with more than 2 thousand people from all over Brazil over 16 years old and from all social classes who are responsible or partially responsible for household purchases
