The shopping experience has never been so simple and efficient. Chat payment is changing the way companies and consumers conduct transactions, providing agility, security and practicality. A Poli Digital, pioneering in this transformation, has already moved R$ 6 million with its Poli Pay feature. The solution integrates and automates customer service on platforms like WhatsApp, Instagram and Facebook, thanks to the partnership with the Meta Group, that guarantees access to the official APIs of these networks
Poli Pay is a solution from Poli that allows the consumer to make the payment directly through the chat where they are being assisted. According to Alberto Filho, CEO of Poli, the tool was designed to optimize the payment process efficiently and integratively, promoting a smoother and safer experience for both businesses and consumers
Citing market research, as data from Opinion Box, Alberto Filho reports that six out of ten consumers communicate with companies through digital channels to make purchases. Thus, Poli Pay makes it easy and, with that, stimulates the completion of transactions. "It has proven to be a quite attractive feature", evaluate.
An indicator reinforces the analysis. According to the CEO of Poli Digital, almost half (46%) of the orders created via Poli Pay were completed with payment made. This percentage represents double that recorded in traditional forms of e-commerce, in which customers create shopping carts until they actually complete the payment.
"O Poli Pay is a payment method in which the sending and receiving of charges are integrated into the centralization and automation system of the contacts in the solution we offer". In this way, from the initial contact that the client makes, going through the selection of products and reaching the completion of the payment, the entire process is carried out through the same contact chat, describe the CEO.
If for the clients it means convenience, for companies the features of Poli Pay help to boost sales. Alberto Filho explains: "The tool's interface allows the creation of product and service catalogs, with description, prices and illustrated with photos. Furthermore, enables the creation and sending of the 'shopping cart' with the payment link option via Poli Pay.
Poli Digital maintains partnerships with the brands Mercado Pago and PagSeguro. Thus, the Poli system is integrated with those of the two brands. This integration gives the consumer diverse options for payment methods — by boleto, pix, or credit card. And the company that makes the sales receives the amount through these institutions, says the CEO.
The company tracks and monitors all sales processing. It is possible to manage sales information by the customer's name, by seller, by payment method and by payment status, exemplifies.
