The beginning of a new employee's work journey is an important moment for both the company and for those taking on a new professional challenge. Besides involving emotions such as anxiety and excitement about starting at a new company, is also a decisive step to build an emotional connection and create solid foundations for long-term employee engagement
According to Gisele Pedroso, founder of Bloga Agency, company specialized in Endomarketing and Corporate Happiness, an onboarding process, onboarding, goes beyond a simple presentation
A well-structured onboarding is not just a moment to expose the company's policies and fill out documents. It is about creating unforgettable experiences that positively mark the beginning of a new professional stage. It is a strategic activity for companies that want to retain talent and strengthen organizational culture, explain
According to the executive, research shows that effective onboarding increases the retention of new employees by up to 82% and boosts their productivity by more than 70%. Studies show that the first 90 days are crucial in determining whether the employee will stay with the company. Onboarding is a moment that contributes to the motivation and engagement of the employee, once it reinforces your role in the company and creates a sense of belonging from the start. In this way, employees become more committed and aligned with the organization's goals from the first day of work.”
Learning curve
For Gisele, in the competitive job market today, providing a memorable onboarding experience is a competitive advantage for companies. In the short term, this strategy accelerates the learning curve, allowing the collaborator to contribute more quickly to the team's objectives. У довгостроковій, reduces turnover, because it creates a positive initial experience that helps the employee feel valued, complete
Role of Endomarketing
Endomarketing is essential for creating aligned and engaging internal communication during onboarding. He ensures that the key messages about culture, values and benefits should be communicated clearly and creatively. It also promotes actions such as welcome campaigns, integration events and visual materials that reinforce the sense of belonging
Some actions are essential to turn the employee's first day into a memorable experience. On the Blog, we propose to our clients a prior preparation to ensure that all necessary resources are ready even before the employee arrives. On the first day, we idealize welcoming activities, as a welcome breakfast and a tour of the company. The presentation of corporate culture is done through workshops, videos or interactions with the leadership, that explain the values, mission and vision of the company. Finally, it is important to have continuous monitoring, ensuring that the employee is prepared for their responsibilities, that your doubts are clarified and your progress is assessed, comment
Innovative practices
According to Gisele, the endomarketing strategies for a personalized onboarding with innovative practices. "The activities range from presenting the company's history with virtual reality glasses", even welcome kits that include items like inspiring books, signed cards by the team and exclusive company materials. Gamification is also being used as a way to create challenges and rewards for new employees, making learning more fun, highlights
Dia de Integração
The founder of Bloga also highlights that some companies are implementing Onboarding Day, a special day to welcome the new employees, with workshops, lectures and moments of relaxation. "Integration with the team can be done through dynamics or informal events", like happy hours. Furthermore, some companies adopt mentoring or camaraderie programs, designating an experienced colleague to guide the new employee. Companies also use interactive platforms to track progress and provide support during the first few months, concludes
