With Mother's Day approaching, a new survey conducted by thePrivalia – hubthat connects consumers to over 600marcas de amornacional and international – reveal the main consumption trends for the commemorative date, the second best for retail only behind Christmas. The survey, que ouviu 2.646 consumers, indicated that the vast majority – 81% of respondents – they should make their purchases in online stores, consolidating e-commerce as the preferred channel when choosing the perfect gift
Another relevant point presented is that the celebration goes far beyond the traditional figure of the mothergodmothers, grandparents, sogras, wives, daughters and even the consumers themselvesappear among the recipients of the gifts. For 77% of respondents, the intention to give presents is linked to all the people who occupy this emotional role in their lives. Thinking about it, A campanha para a data da Privalia tem como mote “Mães são todas iguais, only that no, to celebrate all diversity of styles
Comomost desired categoriesfor this year arefashion and accessories (62%), followed byfootwear (41%)andperfumes and cosmetics (28%), itens que refletem o desejo por presentes que sejam simbólicos, afectivos e com estilo. According to the study, 48% of respondents start researching one month in advance, e 84% make the purchase two weeks or more before the date, what points to an increasingly planned behavior
Attractive price and shipping cost are decisive
The survey also revealed the factors that most influence the purchasing decision: good prices (70%), promotions and discounts (66%) and free shipping (49%). On the other hand, cost of shipping (76%) and delivery time (54%) appear as the main reasons that lead consumers to abandon the purchase
For Privalia, the survey reinforces the importance of uniting curation, practicality and good conditions to accompany the consumer on such a special date. Mother's Day is an opportunity to express affection and appreciation through meaningful gifts. Our role is to facilitate this choice, offering style, desired brands, trust and real advantages for our clients, highlights Andrea Figueira, head of marketing at Privalia
The consumption behavior also indicates a concern with the amount invested. The majority intend to spend up to £200,00 and 71% opt to pay in installments on the credit card. Multi-brand sites and marketplaces, como a própria Privalia, were identified as the most accessed during the period
