The shopping experience will never be the same again. Driven by Artificial Intelligence, the new era of digital retail is transforming the relationship between brands and consumers. Intelligent systems are now capable of anticipating desires, understand behaviors and provide accurate recommendations in real time – making each interaction more efficient and personalized.
The adoption of Artificial Intelligence as a market tool has never been so high. According to recent unpublished research conducted by SAP, Artificial Intelligence in the corporate world, Brazil is the country that bets the most on AI: 52% of national companies have a completely positive perception of the use of AI in the workplace and another 27% see it favorably. In general, 62% of surveyed decision-makers state that they plan to increase investment in AI adoption compared to what was recorded in 2024. The main drivers for AI adoption are the pursuit of improving customer experience (64%) and organizational productivity (51%).
Specifically in retail, if before the challenge was to attract the consumer's attention, today the focus is on providing tailored experiences, reducing friction in the purchasing process and increasing conversion rates. Companies that adopt AI-based solutions are already seeing significant impacts: e-commerce businesses that use personalized Generative Artificial Intelligence record, on average, a 25% increase in sales conversion and a customer retention rate 30% higher, according to data from ShopNext.AI. The company specializes in customized solutions through cutting-edge Artificial Intelligence technology, helping retailers and marketplaces achieve unprecedented results in the market.
AI in practice: how AD Lifestyle boosted sales and service with cutting-edge technology
A recent example of this transformation comes from the partnership between VTEX and ShopNext.AI for the retailer AD Lifestyle. The project used Generative AI to optimize customer service and personalize recommendations, resulting in a 12% increase in sales and a significant reduction in response time to consumers. The implementation combinedchatbotsintelligent, predictive analysis and a smoother buying journey, showing how AI can go beyond personalization and generate a direct impact on companies' revenue.
Artificial Intelligence is redefining what it means to serve a consumer well. It's not just about suggesting products, but to create an intelligent shopping journey, intuitive and, перш за все, relevant. This is the great differentiator of the new phase of retail, explain Pedro Duarte, CEO of ShopNext.AI.
More than sales: AI and the building of consumer loyalty
The revolution brought about by Artificial Intelligence is not limited to boosting sales – she changes the way consumers perceive and connect with brands. By creating personalized and contextual experiences, technology strengthens the bond between companies and customers, increasing brand loyalty and perceived brand value.
The consumer wants convenience and relevance. Offering a tailored experience is no longer a differentiator, but another necessity for those who wish to remain competitive in the market. We are witnessing a definitive transition to a smarter and user-centered retail, complement Duarte.
The future has already begun
As Artificial Intelligence evolves, retail is moving to a new level, where the integration between the digital and the physical will become increasingly fluid. Advanced solutions, as intelligent virtual assistants and predictive algorithms, already demonstrate that technology will be a key piece in building the retail of the future – a more agile retail, efficient and truly consumer-centered.
According to the CEO of ShopNext.AI, the revolution is underway. For brands and retailers, the big question is no longer whether Artificial Intelligence will be adopted, but when and how will it be implemented to generate competitive advantage, finalizes the executive.
