Fruit of the consolidated experience of its founders, Natália Melo, ex–Daki, Alice and ClickBus, Henrique Repiso and Nelson Rodrigues, both with over 20 years of experience in the communication market, aJourney, company focused on maximizing results and optimizing resources, arrives on the market with a complete ecosystem of solutions for companies looking to grow sustainably.
"Right arm" of NR7, communication agency reference in the innovation ecosystem, the strategic and creative hub, offers an integrated set of services to assist companies at all stages of their growth journey, transforming the way marketing is viewed today in Brazil. We are consolidating all our knowledge and experiences, to deliver products that unify growth strategies, brand creation and strategic consulting so that each partner company reaches its true potential, comment Henrique Repiso, co-founder and managing partner of Journey.
With the aim of structuring and scaling companies of different sizes in their marketing operations, growth, and the entire sales cycle and interactions with the user, from initial management to the creation of end-to-end marketing campaigns, always with a vision of sustainable growth, a Journey offers solutions focused on Growth strategy, Go To Market (launches), Full Funnel campaigns (360º campaigns and channels) and Marketing Operations
Companies have already realized that growing is not just about paid media and accelerated acquisition, but about structure, retention and strategies that truly maximize the user lifecycle. In a market, where startups struggle to survive beyond five years, companies need more adaptive and long-term strategies to stand out, explain Natália Melo, co-founder and managing partner of Journey
Inserted in the NR7 ecosystem, that has more than 100 active clients and over 300 companies launched, a Journey comes with a proposal to go beyond marketing, enabling team structuring and mentoring for teams at different stages, providing fractional C-level strategic support, for companies looking to redirect their leadership
We want to fill this current gap in the market.On many occasions, we receive contact from companies that are not yet in the implementation phase of a Public Relations job but rather in the structuring of Marketing, Go To Market strategy and even product validation. From now on we can support them throughout the entire business lifecycle and in different challenges, not just communication. Bring Repiso.
With a background that ranges from brand building to startup acceleration and established operations, the founders bring a practical and results-oriented vision to the market."Besides the growth of the business, there is also the challenge of building a team. Many companies, under pressure to scale quickly, end up inflating their teams and, later, face cycles of massive hiring followed by layoffs. On Journey, we also help companies structure teams and operations more efficiently, ensuring that each phase of growth occurs strategically and without excesses, complete Natália
