A startup Recicla Lead CRM announces the national launch of a customer relationship management (CRM) platform with marketing automation and F&I. (F&I is the acronym for Financial and Insurance, which in Portuguese means financing and insurance, that in addition to recovering abandoned potential customers, transforms into business and exponentially increases the revenue of the stores
Initially focused on the automotive sector, the solution, that has already shown significant results in a pilot project in dealerships, now arrives with the promise of optimizing sales processes and boosting the revenue of multi-brand resellers across the country. The platform is already being used in a pilot project at some Audi dealerships
The CEO of the company Recicla Lead CRM is Daniel Carvalho Cruz, who has the expertise to participate in the growth project of iFood, in which he was one of the people responsible for the implementation of the system, among other startups in more than 14 countries in South and Central America. He shows a taste for working with emerging brands. We use the same techniques to help in the expansion of these businesses. "We work for the small business with the same energy"
Overcoming lead management challenges
In the competitive landscape of the automotive market, the efficient management of leads – the potential clients – it is a constant challenge. Many companies still use spreadsheets to organize sales data, a method that proves vulnerable to information loss and the abandonment of customers who do not complete the purchase at the first moment. On the other hand, the systems available on the market do not have the union of multiple platforms, therefore, stores need to use multiple platforms to complete the sales process, evaluate the executive
In the face of this challenge, the Recicla Lead CRM system was developed as a platform that aims to "recycle" these leads, that is to say, reestablish contact with clients who did not close the deal immediately and keep them engaged in the sales funnel
Proven results and national expansion
The pilot project, implemented in over 60 stores and dealerships, showed a growth of up to 30% in the revenue of these participating companies. From there, the expansion began to more than 3500 car stores in all states of Brazil. The impressive result validates the effectiveness of the platform and drives expansion across the entire national territory. In March, they begin negotiations for entry into Mexico, Colombia and Portugal
The success of the platform has sparked the interest of two retailers such as Dahkar from Rio de Janeiro and Panorama from Ribeirão Pires, to invest and become partners
We saw that many shared ideas had a good synergy. As soon as we started operating, I realized it was about, in fact, of a system that was born for the retailer and that was concerned with generating not only leads, more value. "Those who know the project soon realize that this CRM is here to stay". (Mauro Cheister, vehicle sales and rental dealer for 22 years
CRM for the automotive sector: features and differentiators
Recicla Lead stands out from other service platforms for being the only one focused on the automotive segment that, in addition to being omnichannel, has F&I by offering complete and integrated solutions. In addition to the basic functionalities of a CRM, how to manage contacts and sales funnel, the platform offers
- Multichannel IntegrationUnified service via WhatsApp Business, Instagram and Facebook, centralizing communication with the customer in a single store number, through which the manager also has access to all negotiations, avoiding communication noise and possible errors
- Team ManagementLead distribution tools, task control, time management of service delivery and monitoring team performance in real time
- Integration with Advertising PortalsConnection with the main vehicle advertising portals, facilitating lead generation and the promotion of offers
- F&I (Finanças e Seguros)Complete platform for simulating financing with various banks, in addition to consortium solutions, motor insurance and other financial products
- Desburocratizing: Renave, license plate inquiry, precautionary inspection, licences and others to facilitate the legalization of vehicle documentation
- Remuneration to the ClientThe Recicla Lead CRM offers a compensation program to clients, providing an opportunity for extra earnings for dealerships and resellers
The company's differential, according to Daniel Cruz, in the pilot project we noticed the difficulties that the sales teams had in providing the data and they abandoned the leads that did not close the deal immediately, so we did the whole project together with the clients, creating a tool to recycle abandoned potential customers and make the sale, or then already leaving everything automated so that the client receives the messages at the most appropriate moment so that the opportunity is not lost and the business transaction occurs, leaving the sales team free for negotiations that are at a closer moment to closing a deal
It was necessary to offer several solutions, more than just the CRM. So we highlighted F & I, for being a differentiator. You can evaluate direct financing on the platform, it is possible to have an increase in revenue with the consortium, the insurance. In this way, there is also personalized service, firm monitoring of results and dedication of all. We understand that a small store, stops earning an average of R$ 25.000 per month without having an F&I department
