According to the new LinkedIn research, largest professional social network in the world, 10% of workers hired in 2024 around the world have jobs that did not exist in 2000, including roles such as Data Scientist, Sustainability Manager and AI Engineer.
Whether due to the new pandemic-related policies regarding remote work, due to the emergence of new technologies or the greater focus on sustainability, the new survey revealed how much the job market has changed compared to a few years ago. The study showed that 9 out of 10 (87%) Brazilian business leaders agree that the pace of change at work is accelerating, and the expectation is that the skills required for jobs will change by 70% globally by 2030 (since 2016), given that this number corresponds to 75% in Brazil.
The interviewed Brazilian leaders stated that, for 2025, your organizations are mainly focused on changes aimed at: adoption of new technologies and AI tools (62%); investments in the qualification and requalification of employees (49%); and helping multigenerational teams work better together (32%)
The study also shows that business leaders in Brazil recognize the transformative potential of Generative AI, with 92% mentioning at least one way technology could benefit their teams. On the other hand, only 9% of them claim that their organizations are leading the adoption of AI, signalling a significant opportunity for companies that are attentive to changes
As companies strive to keep up with the pace of change, HR teams become even more essential – more than half (66%) of HR professionals in the country say that expectations regarding their work are higher than ever – and 40% of them feel overwhelmed by the number of decisions they need to make on a daily basis.
According toAna Claudia Plihal, LinkedIn Talent Solutions Executive in Brazil: “The need for continuous adaptation defines the current job market scenario, demanding that companies reinvent themselves in the way they perform each function. Artificial intelligence, increasingly present, has the potential to transform processes and increase the efficiency of daily tasks, but many organizations are still trying to understand how to implement it effectively. In this context of rapid changes, leaders naturally turn to their HR teams to guide them through this journey and make the most of new opportunities. However, these professionals often face a significant workload, compromising your performance. To ensure that they can provide the strategic solutions and support that companies need, it is essential that they receive the appropriate support in terms of tools and resources.”
LinkedIn announces new AI-based tools
Last year, LinkedIn has started to drive new hiring methods with Recruiter 2024, the first experience of hiring with Generative AI. During the past year, we saw how this is helping professionals achieve their goals of finding qualified candidates more quickly. Recruiters using AI-assisted messaging achieved a 44% higher acceptance rate and are responded to 11% faster by candidates, in comparison with those who do not use.
The new releases from LinkedIn will be
- The Hiring Assistantfirst AI agent of LinkedIn, designed to take on the most repetitive tasks of a recruiter, for what, thus, he can dedicate more time to strategic functions of his work, how to advise hiring managers, connect with new talents and create good experiences for candidates. From today, recruiters can choose to delegate time-consuming tasks to the LinkedIn Hiring Assistant, including location and candidate assessment. Although recruiters may spend significantly less time on these tasks, they will have full control over the entire process. The contractors may provide feedback on the candidates, helping the tool to continuously learn the preferences of each recruiter and to become increasingly personalized. The LinkedIn Hiring Assistant is available today in English, for a select group of recruiters in Brazil, Australia, Канада, India, Mexico, Philippines, Singapore and the United States – and will be released in other countries in the coming months.
- New coaching features with AI technology for LinkedIn LearningLinkedIn is launching a new coaching feature with AI technology on LinkedIn Learning, that helps students practice their interpersonal skills through interactive scenarios using voice or text. Students can practice submitting performance assessments, conversations about the balance between personal and professional life and feedback. The coaching resource will also be launched in new languages, with content in German, French and Japanese, bringing AI-based coaching to global audiences for the first time
More information about these tools can be foundhere.
Methodology
The Executive Confidence Index from LinkedIn is an online survey conducted quarterly with about 5.000 LinkedIn users at the Vice President level or higher, in more than 10 countries. The ICT data included in this report is from June and September 2024. The users were randomly sampled and chose to participate in the survey. We analyze the data in an aggregated manner and always respect the privacy of the members. The data is weighted by seniority and sector to ensure fair representation of executives on the platform. The results represent the world seen through the lenses of LinkedIn members; варіації між членами LinkedIn та загальною населенням ринку не рахуються. A 'business leader' is defined as a LinkedIn user at the VP+ level, that completed the research in the following 11 countries: USA, United Kingdom, India, Канада, Australia, Germany, Italy, France, Spain, Netherlands, Brazil; The percentages vary according to the country
This research was conducted by Censuswide, with 2.044 HR professionals in full-time or part-time jobs in the United Kingdom, USA, France, Germany, India, Australia, Brazil, Netherlands, Singapore and MENA, between February 9 and September 9, 2024. The entire Census follows and employs members of the Market Research Society, that is based on the principles of ESOMAR. CensusWide is a member of the British Polling Council
