A Abrasel views the resumption of 99Food in the Brazilian delivery market with optimism, released this week. The return of the platform represents a significant movement for the out-of-home food sector, that has sought to increase competition and reduce concentration in meal deliveries.
The movement occurs at a time when other companies are also showing interest in the sector, as is the case with the Chinese Meituan, leader in deliveries in China. The expectation is that this new scenario will push for a more balanced environment, with greater diversity of services and business models
In recent years, delivery has consolidated itself as a strategic channel for bars and restaurants. According to research by Abrasel, 71% of establishments offer deliveries, with 78% of them using app services, like iFood
In this context of broad market dominance by a company, the arrival or return of new agents can benefit both entrepreneurs and consumers, by expanding the available options, stimulate innovation and promote better trading conditions
The market needs more diversity and fairer conditions. It is essential to remove barriers that hinder full competition, creating a healthy environment for business and beneficial for all of society, affirms Paulo Solmucci, executive president of Abrasel
The entity reinforces its commitment to building a more competitive delivery ecosystem, transparent and sustainable, that stimulates entrepreneurship, innovation and continuous improvement of the services provided
