A Zuk, reference in real estate auction in Brazil, released a biannual survey on the profile of Brazilians who are part of this segment. The survey reveals that the majority of customers, 67,8%, belongs to generations Y (Millennials) and X, with ages ranging from 30 to 50 years; being 35% people aged 41 to 50 and 32,8% in the age group of 30 to 40 years. The youngest, of Generation Z, represent 9,4% of the audience.
Men are still the majority in the market: 78% versus 22% of women. Other interesting information includes the profession of the interviewees, that declare to be, mostly, entrepreneurs, lawyers, merchants and engineers. The origin of those who buy is mainly concentrated in São Paulo, Rio de Janeiro, Minas Gerais, Goiás, Paraná, Santa Catarina and Bahia, but there are buyers in all states.
The survey also reveals that 92,6% of customers are Individuals, while only 7,4% are Legal Entities. Furthermore, 54% of those interested in acquiring properties are married or in a stable union. These numbers corroborate data released in 2023 by Brain Strategic Intelligence, that showed that 37% of the population plans to buy a property in the next two years.
Strong presence on social media
Reference in the field for 40 years, The Zuk Portal is already established in the area of judicial and extrajudicial auctions, having real estate as the flagship. The company has national recognition and affordable prices, helping thousands of people achieve the dream of home ownership or the business of their dreams, offering around a thousand property opportunities every month.
In addition to your online portal, that offers a wide variety of properties in different regions of Brazil, the company also stands out on social media. With active profiles on Instagram, TikTok and on other networks, to expand and maintain closer contact with this audience.
