Microsoft Brazil announces the Innovation Hub, a physical space located in the company's office, in São Paulo, focused on presenting to the company's clients the innovative solutions developed by Microsoft and how to apply them in their businesses. The initiative is an evolution of the Microsoft Technology Center (MTC) and offers workshops, hackathons and practical demonstrations of the use of advanced artificial intelligence (AI) technologies, IoT, cognitive services, among others.
Currently, Microsoft has more than 40 hubs around the world to primarily serve companies with complex technology and operations structures. Clients from various sectors of the country, like Finance, Telecommunications and Retail have already gone through space and use technologies that were developed to meet specific demands of their operations
To command this structure, Microsoft Brazil announces Marcondes Farias as the leader of the Innovation Hub. With over 15 years in the company, Marcondes has already held various leadership positions, as a project manager, business development director and digital transformation director.
According to Marcondes, the Innovation Hub represents a window for exchanging experiences between companies and Microsoft. "The space goes beyond an innovation center", it is a place for customers, partners and employees stay updated on strategic initiatives and understand the breadth of our offerings, explain.
The space is constantly undergoing redesigns to incorporate new technologies and provide immersive experiences for customers, how the Innovation Factory and the use of AI in hackathons and architecture design sessions, for example. Cognitive service technologies such as speech processing are also presented in the hub.
The Innovation Hub aims to provide even more focus on the business demands of each client through a structure that allows for the demonstration of the practical results achieved from the use of these technologies. "We created a collaborative environment for our partners to explore and implement emerging technologies that drive their businesses into the future", affirms Marcondes.
