The same tool, applied to companies, is capable of mapping and planning marketing as well as making human resources management more efficient. Known as Scrum, agile methodology helps in the productivity and organization of projects with multidisciplinary teams, working the vision and the objective of the organization in a holistic way, with all the collaborators interconnected to that specific area. Jéssica Fahl Ribeiro, graduated in marketing and advertising, strategic management specialist, and the partner Guilherme Silva, graduated in management and specialist in human resources, both from Forward, they apply this type of methodology in companies where they provide consulting
Scrum is an agile methodology that greatly helps with productivity and organization of projects with multidisciplinary teams, that is to say, we can get the whole company to work towards its main goal, of the vision, highlights Jéssica. According to her, in this way it is possible to think about issues such as promoting a new product, reach new markets, position a brand with a competitive advantage, besides helping to create a company that "does not exist", "to exist". "All these objectives we bring within Scrum and we create a plan in a way that is executable", say
Jéssica explains that this type of methodological application differs from traditional consulting because it takes into account the reality of the entrepreneur. This methodology that we use is collaborative. We can include everyone from the operations person, the manager and the owner to make the planning, the action plan is to get this entire company organized to achieve the results, the outlined objectives. We do this with Scrum, using daily meeting tools, of prioritization, "management at a glance", points to the specialist. "In this participatory method, the businessman, in addition to mapping and planning you will also learn about the company itself, as well as learning in practice about marketing fundamentals, of business, of administration, of strategy, of innovation.”
When necessary, it is possible to apply this methodology in a hybrid way. Applying Scrum does not need to be in person. There are tools like Trello, among other project management software that allows for this management in hybrid work, in remote work and in-person work. What we need is to present the information in a visible way and monitor this team, orient Jéssica
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In relation to the human resources of a company, Guilherme Silva observes that agile methodologies like Scrum can make HR management much more efficient, collaborative and adaptable. "Whether for recruitment projects, integration of new employees or talent development, we managed to define short cycles for delivering value, of projects or tasks. The main objective is the facilitator's role as a business partner, transforming the human resources area into a strategic point of the organization. The company can generate more revenue and grow sustainably, but this will be the consequence of an engaged team, committed and aligned with the organizational strategy, highlights the specialist.
