The Free Market, giant of e-commerce in Latin America, announced that it will close its e-commerce tool Mercado Shops on December 31, 2025. The decision will affect sellers who use the platform to create customized online stores, with its own identity and resources such as logos, colors, typographies, banners and product carousels
By the end of 2025, current users will be able to continue selling through Mercado Shops. However, after this date, will be directed to the "My Page" tool, a store owner within the Mercado Livre marketplace, that does not allow integration with other e-commerce platforms. Since Thursday (16), new users are already being directed to create pages in the new solution
To facilitate the transition, Mercado Livre will offer sellers a free three-month period to try out "My Page", that will cost R$ 99 per month after the trial period. Merchants interested in maintaining a presence on multiple sales platforms are encouraged to migrate to e-commerce integrators like Nuvemshop, Shopify, WooCommerce, VTEX and LWSA
According to analysis by Itaú BBA, the decision of Mercado Livre may benefit e-commerce software players, especially LWSA. The announcement reflects Mercado Livre's efforts to strengthen its seller base within the platform, aligned with your monetization strategy. Meanwhile, many sellers still value the possibility of integrating their stores to multiple sales channels, evaluate the analysis team
The bank also highlights that most users of Mercado Shops are made up of small and medium-sized enterprises (SMEs), that will likely seek alternatives among the main e-commerce integrators available in the market
With the closure of Mercado Shops, an opportunity arises for companies specialized in e-commerce solutions to attract new clients and expand their market share, offering flexible and integrated alternatives for sellers looking to diversify their online sales channels
