The loyalty program sector in Brazil showed significant growth in 2023, according to data released by the Brazilian Association of Loyalty Market Companies (Abemf). The redemption of points and miles by participants increased 18,3% compared to 2022, while the revenue of loyalty companies in the last quarter of 2023 reached R$ 4,8 billion, a rise of 13,6%
The number of registrations in loyalty programs has also increased, reaching 312,5 million by the end of 2023, an increase of 5,4% compared to the previous year. The transactions carried out by the participants increased by 9,7%, e a taxa de breakage (pontos/milhas expirados) atingiu seu menor nível desde 2020, з 13,1%
Martin Holdschmidt, president of Abemf, states that "the data is a clear sign that loyalty initiatives continue to spark the interest of Brazilians"
The growth of the market is evidenced by the performance of companies like Alloyal, a Minas Gerais startup that operates as Loyalty Tech. The company doubled its sales in 2023, surpassing the mark of R$ 100 million in annual revenue
Recently renamed from Lecupon to Alloyal, the company seeks to keep up with changes in the market profile. Aluísio Cirino, CEO of the startup, highlights that consumers are now looking for more than just simple discount coupons, wishing for personalized and memorable experiences
Customers are asking for more personalized and more memorable experiences. More than faithful, become fans, loyal to the brand. So, the era of the coupon is behind us. It is up to us, players of this market, develop solutions that meet this consumer desire, explain Cirino
Alloyal plans to implement new features in 2024, including raffles, telemedicine service and advanced segmentation and customization options. Currently, the company has a base of 5 million users in 500 client companies, covering 25 thousand establishments across Brazil
The significant growth of the loyalty market in Brazil reflects a trend of greater engagement between consumers and brands, driving innovations and the development of increasingly sophisticated solutions in the sector
