Email marketing remains one of the effective tools for engaging customers and increasing sales in e-commerce. Thinking about it, aMailbizjust launcheda new feature of dynamic templates integrated with Shopify. This innovation allows retailers to automatically personalize their emails based on updated store data, optimizing communication and increasing conversions
What are dynamic templates
Different from static templates, dynamic templates adjust automatically to each submission, bringing personalized information for each client. The new integration allows the same model to display recommended products, order updates and exclusive promotions based on user behavior and Shopify information
Benefits of integration with Shopify
The new integration between Mailbiz and Shopify brings strategic advantages for merchants looking to optimize their email marketing campaigns
1. Real-time personalization
Dynamic templates pull information directly from the Shopify store, ensuring that the email content is always up to date. This includes stock, prices, product descriptions and images
2. Greater relevance and engagement
With personalized emails based on purchase history and user behavior, the engagement rate tends to increase, reducing unsubscribes and improving conversion
3. Efficient automation
The combination of dynamic templates with automated flows from Mailbiz allows retailers to send emails at the right time, focusing on repurchase strategies, recovery of abandoned carts and exclusive offers
4. Time savings and increased productivity
With dynamic templates, it is not necessary to create multiple versions of the same email. Personalization happens automatically, reducing the time spent on campaign setup
How to start using dynamic templates
If you already use Mailbiz and have a store on Shopify, the setup is simple
- Access the Mailbiz platformand connect your Shopify store
- Choose a dynamic templateand personalize the visual elements
- Define the customization rulesbased on behavior, customer purchase history and preferences
- Activate your automated flowsto send dynamic emails at the right time
With the dynamic templates integrated into Shopify, Mailbiz helps the way retailers communicate with their customers. This new feature allows advanced customization, greater efficiency in campaigns and better sales results.
