Magalu announced the arrival of two executives to strengthen its marketplace operation. Raul Jacob will have the challenge of structuring the company's cross-border operation – the integration with AliExpress will be your first mission at Magalu. Kael Lourenço joins the team to accelerate the growth of the number of partners and offers
Both executives have experience in marketplace operations of large companies operating in the national market. With the movement, Magalu strengthens its marketplace team, for an acceleration in the growth of sellers and products in the coming quarters.
With passages through Shein and Shopee,Jacob graduated in Engineering from Mackenzie University, completed a specialization at the British University of East London and studied Marketing at Harvard Business School. Cross border in Brazilian retail is still in the initial phase. This market is going to grow a lot and there is much to be conquered. "The Magalu brand and the level of service that the company offers will be differentiators in this equation", affirms the executive. Our first task will be to put this unprecedented agreement with AliExpress into action. Customers will have a unique shopping experience within the app, Magalu site and store. I am very excited about this challenge.”
Graduated in International Relations from Unesp and with a specialization at the University of Santiago de Compostela (Spain), Lourenço has over 15 years of experience in companies like Mercado Livre. "Magalu is already a platform with a large audience and a solid marketplace operation". However, there is room to accelerate the growth of this operation. "We are already one of the leading ones in the country and we will consolidate our position", says the director
Magalu is today one of the largest digital retail platforms in Brazil, with around 40 million active customers. In 2023, the total e-commerce revenue of the company was 46 billion reais – given that your marketplace (3P), created only seven years ago, reached 18 billion reais in sales, with a growth of 17% compared to 2022. Magalu recorded total sales of 63,1 billion reais a year.
The company's 3P operation is a reference in Brazil. In June, the company was identified as the only marketplace with 100% compliance in the sale of mobile phones in e-commerce, according to a list released by the National Telecommunications Agency (Anatel). The regulatory body has established a series of measures to inhibit the supply of irregular devices. The seven companies mentioned in the decision order published in the Official Gazette of the Union, only Magalu stands out in total compliance
