The Brazilian luxury market gains a new ally in inventory management and promoting sustainability. The Ozllo, designer goods marketplace founded by entrepreneur Zoë Póvoa, expanded its business model to include the sale of new products from previous collections, helping renowned brands to clear stagnant stock without compromising their image
The initiative arose from Póvoa's perception of the difficulties faced by brands in managing unsold items. We want to act as partners of these businesses, taking care of products from previous seasons and allowing them to focus on current collections, explain the founder
With sustainability as the central pillar, Ozllo aims to reduce waste in the luxury fashion sector. The entrepreneur emphasizes the importance of this approach, citing that "the process of making a cotton shirt is equivalent to 3 years of what a person consumes in water"
The marketplace, that was born about three years ago as a resale platform on Instagram, today offers items from more than 44 brands, with a focus on women's clothing. The expansion into the segment of idle stocks already has more than 20 partner brands, including names like Iodice, Scarf Me and Candy Brown. The goal is to reach 100 partners by the end of the year
Besides environmental concern, Ozllo invests in a premium shopping experience, with humanized care, express deliveries and special packaging. The business serves clients throughout Brazil and has already expanded to the United States and Mexico, with an average ticket of R$ 2,000 for second-hand items and R$ 350 for new parts
The initiative from Ozllo meets the expectations of younger consumers. According to a survey by Business of Fashion and McKinsey & Company, nine out of ten consumers from Generation Z believe that companies have social and environmental responsibilities
With this innovative approach, Ozllo positions itself as a promising solution for the challenges of inventory management and sustainability in the Brazilian luxury market
